I know there are 10x more important things but "duckduckgo.com" is a really long domain name in my address bar. If I could stay on "duck.com" (that they also own), that would be great.
DuckDuckGo Billboards
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Re: DuckDuckGo Billboards
#42We've got them in our small town along the panhandle of Florida. Amazing to see them advertising in major intersections around town.
Re: DuckDuckGo Billboards
#43Re: DuckDuckGo Billboards
#44I understand why they have billboards. I'm not sure I get why they have this billboard map up, other than showing that they could. Tangentially related, DuckDuckGo is also sponsoring NPR programming. I've heard their snippet on All Things Considered a couple of times recently.
They probably wanted it internally to track where their billboards were, and it was easy enough to make it public at that point.
I expect other companies also have maps of their billboard locations. DDG is doing business differently by sharing theirs.
Re: DuckDuckGo Billboards
#45These... actually worked for me. I've been getting fed up with Google getting worse and had been intending to set my default search to DDG, and seeing the billboard was enough of a nudge to make the switch on my phone. I had tried out DDG before, but the combination of Google getting worse and DDG getting better has passed the tipping point - I wonder how many other people will do the same.
I also did the same but DDG is still worse than google for technical search. We really need more competitors at search engine space but DDG is still far away from google for technical semantics search.
It's been my default search engine for years now and it seems to be fine for me, even with highly-technical searches. I'm resorting to !g less and less, and most of the time I don't get better results from that, either.
Re: DuckDuckGo Billboards
#46None in Germany, any reasons? Google is very common here and more people should get aware of other alternatives.
Re: DuckDuckGo Billboards
#47I know there are 10x more important things but "duckduckgo.com" is a really long domain name in my address bar. If I could stay on "duck.com" (that they also own), that would be great.
To be clear: is it a matter of typing it out? Or just taking up space?
If the former, then ddg.gg works, too. If the latter... well, news.ycombinator.com ain't much better :)
Re: DuckDuckGo Billboards
#48I really question the effectiveness of this. Here is some anecdotal evidence of billboard advertising: We took out a single test billboard downtown Toronto at a very high traffic intersection for a privacy oriented service. The billboard cost $40,000 CAD and was up for 3 months. The billboard had a domain name printed on it (along with some custom art) which only appeared on that 1 billboard. In the 3 months the domain had less than 100 visitors. For $40,0000.
DDG probably spent many millions of dollars on this campaign, giver the amount of billboards in different countries. Even if their performance is 10x of our test billboard, it's not worth it, by a long shot. The only people that will notice these are DDG users and feel good about it, but it likely does nothing for attracting new users.
Re: DuckDuckGo Billboards
#49Looks like the only U.S. states without them are Alaska, Hawaii, Maine, New Hampshire, South Dakota, Vermont, and West Virginia
Re: DuckDuckGo Billboards
#50So many people point out that DDG isn't being explicit with what they do in their billboards whilst also referencing that they know what it is but others probably don't. I think this is intentional, I'd wager a pretty penny that most of the HN crowd represent the more technical part of the population, and so for their non-technical, friends, family members, and associates probably are the de facto "influencer" in mat…
There's also the delicious notion of Google noticing thousands of people around the world suddenly using Google to search for "Duck Duck Go."
Google's search volume is probably such that it wouldn't even be a blip on the radar, but it's fun to think about.