Earlier quoted context omitted.
Apple is strengthening their services revenue. They week profit from the extra reach. Also, people will continue to but their hardware because the alternatives aren’t that great Simple example.... the MacBook trackpad
Ten years ago when I was offered a choice, I told the office manager I wanted a MacBook because of the trackpad. Apple’s trackpads are even better now. How has nobody figured out Apple’s 2010s trackpad technology?
Edit: I knew this would get downvotes, but it's true in my experience. The closest exception is Microsoft themselves, and even then their hardware focus is limited and mostly intended as a demonstration for their OS customers.