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Facebook to Buy Giphy for $400M

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Re: Facebook to Buy Giphy for $400M

#43
post #15

These kinds of acquisitions intrigue me. what is valuation crieteria? from technical and innovation perspective, what part of it is worth millions?

The fact that it is embedded in tons of software and delivers information about usage and trends.

Re: Facebook to Buy Giphy for $400M

#44
Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable?

Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.

Re: Facebook to Buy Giphy for $400M

#45
post #19

Damnit, I turned down a follow-up interview with Giphy years ago since I didn't think they were sustainable and I had been burned by startups in the past. Shows how much business sense I have!

Unless you wanted to be acquihired into Google/Instagram, you likely wouldn't have made any money in equity. This acquisition is $200M less than their most recent valuation from 4 years ago, the investors are probably taking everything and most employee options are likely underwater.

Re: Facebook to Buy Giphy for $400M

#46

Giphy shows good results but the search is quite slow IMO, I hope this improves in the future. If you haven't read Facebook by Steven Levy I recommend it, the book explains quite well what happened after the acquisitions of Instagram, Whatsapp, and Oculus.

> If you haven't read Facebook by...

Thanks! This is exactly the sort of thing I love to read. Got anything else you can recommend?

Re: Facebook to Buy Giphy for $400M

#50

Congrats to Giphy, but honestly it baffles me they are worth this much money. Do they actually bring in decent revenue, or was this all about eyeballs? Is this content even decently monetizable? Disclaimer: I am the jaded creator of Twicsy, a Twitter picture engine with many millions of visitors over its lifetime, and I apparently missed the boat on this trends and had to shut it down.

They're integrated into a lot of apps and maybe even apple's OS. In addition to those integration and business relationships they probably have some sort of data sharing / ad tech thingy that's worth some money on its own.
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