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Shopify CTO: our platform is now handling Black Friday level traffic every day

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Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#41
post #33

I am presently scaling a client on Shopify who started at a 30k a month ad budget. Today we scaled past $8,000 per day (So a little under 250k a month). I fully expect and we'll hit $500,000 a month in ad spend for them monthly probably in the next 2 weeks. The combination of increased screen time and major companies pulling ad dollars has cratered media prices, and in the process, created a once in a decade opportun…

What are they selling?

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#43
post #5

Really? What are people buying?

Everything! Art prints, books, photo books, workout gear, gardening equipment, seeds, kitchen equipment. Purchasing tangible items seems to bring more joy than it did two months ago. If anyone is looking for a good way to support an arts non-profit with their stimulus check, checkout Aperture, they are having a huge sale on books. I'm not affiliated; I just like photo books. https://aperture.org/shop/books/library-sa…

>Purchasing tangible items seems to bring more joy than it did two months ago.

I wonder if this will remain true after Covid lock-in ends. It felt like the pendulum had swung awfully far towards people valuing experiences over items.

Also, howdy 11201 neighbor.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#44
post #41
post #33

I am presently scaling a client on Shopify who started at a 30k a month ad budget. Today we scaled past $8,000 per day (So a little under 250k a month). I fully expect and we'll hit $500,000 a month in ad spend for them monthly probably in the next 2 weeks. The combination of increased screen time and major companies pulling ad dollars has cratered media prices, and in the process, created a once in a decade opportun…

What are they selling?

It's in the semi-custom home goods category. Can't get more specific than that.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#45
We run an e-commerce platform and have seen our traffic/signup numbers jump from initial launch fairly dramatically in recent months, which we can only attribute to the current climate at the moment as we're not yet doing a hard marketing push.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#46

We run an e-commerce platform and have seen our traffic/signup numbers jump from initial launch fairly dramatically in recent months, which we can only attribute to the current climate at the moment as we're not yet doing a hard marketing push.

which e-commerce platform ?

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#47
post #18
post #9

Same here. We have provide a warehouse management system specifically for e-commerce warehouses, as SaaS. We are (one of) the biggest player in the Netherlands, and since "social distancing" started here 4 weeks ago we see Black Friday 2019 levels of orders every day, for 4 weeks straight now. We have some customers that saw there orders come to a stop, even a few bankruptcies already. But almost all see a 30-40% big…

Same in France, most makeup brands are x2-x3, fashion is x1.5 to x6 In France there is no increase of unemployment, instead they are at home getting paid, I guess they have a lot of money to spend as they can't party or go the restaurant It is actually quite visible here : https://contentsquare.com/covid-19-ecommerce-impact-data-hub...

It's hoarding though. Nobody is going to be wearing that makeup right now until they can start going out. Sales are going to crater once everyone has their 4 years supply. And that too will be devastating to companies

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#48
post #46

We run an e-commerce platform and have seen our traffic/signup numbers jump from initial launch fairly dramatically in recent months, which we can only attribute to the current climate at the moment as we're not yet doing a hard marketing push.

which e-commerce platform ?

Link is in my profile.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#49
post #44
post #41

Earlier quoted context omitted.

What are they selling?

It's in the semi-custom home goods category. Can't get more specific than that.

I sell wall maps: https://ramblemaps.com

Just started 3/22. They aren't exactly flying off the shelves. We're getting good traffic but conversion rate is very low.

Would you expect a business like mine to be doing well in this climate? Since we're a new business it's hard to tell if it's our product or the market that is our problem.

Re: Shopify CTO: our platform is now handling Black Friday level traffic every day

#50
post #18

Earlier quoted context omitted.

Same in France, most makeup brands are x2-x3, fashion is x1.5 to x6 In France there is no increase of unemployment, instead they are at home getting paid, I guess they have a lot of money to spend as they can't party or go the restaurant It is actually quite visible here : https://contentsquare.com/covid-19-ecommerce-impact-data-hub...

It's hoarding though. Nobody is going to be wearing that makeup right now until they can start going out. Sales are going to crater once everyone has their 4 years supply. And that too will be devastating to companies

I don't think that's right. My wife puts makeup on before her video conferences every day.
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