While at the begining I thought I sensed a bigger argument here, the further I read I am certain the author either prefers to discount MITM or lacks the understanding of the full scope of a MITM. I agree that there are other evils of the web but that does not mean we make trade-offs. The last paragraph goes as far as to say "The ad is not from the website; rather, it is inserted into the datastream — after it has lef…
I agree the author lost their argument partway through, and I would have made the point a bit differently. Broadcast TV and radio signals are not secure, and don't need to be. Their information is supposed to be available for everyone. If someone hijacks a radio station, the worst they can do is spread disinformation, and there are easier ways to accomplish that. Similarly, if all a website does is display text that…
From a seemingly reputable source that people trust. Now take a 4chan prank like the home grown crystals and put it on a site like the NHS'. Grab one of the blogs of these people who post about https not being necessary and if they have any tutorial where they have terminal snippets to copy and paste you can own their reader's machines.
There are so, so many ways to do mischief if not outright ruin the lives of people in these websites that "just display text".