Earlier quoted context omitted.
Really? Like most projects, they have a logo. What's wrong with that?
A logo, a palette of colours, a typography, brand guidelines... all for an init system for Linux. They think they are fucking Coca Cola. If you don't think that's just insane... well I'm just getting old I guess.
This isn’t your grandfather’s open source, no sir.
(Edit: check the #k8sordie tag on Twitter)