I can't see this as a Facebook rival. From my understanding, this is a social news site with fact checking. I use Facebook to post pictures of my vacations for my family, and get updates on my nieces and nephews since I moved from Houston, TX to NYC 5 years ago. Until someone replaces that aspect in a way that works while still enabling my family to do their memes and quizzes, and all that crap I avoid, there will be…
I use Facebook as a perpetually correct address book. People change address, phone number and sometimes email, but never their Facebook account. That single property of Facebook (which is something my generation attributed to Facebook, instead of it being directly coded as a feature) is why I could basically never leave.
I've tried to get my family off of Whatsapp, and utterly failed there. I strongly doubt my entire social circle would ever spontaneously move to something better than Facebook.