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I'm selling my software for too much money and nobody is buying. Any ideas?

udeployer.com

41–50 of 52 posts

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#42
post #5

1) You need to radically increase the professionalism of that website to support the $499 price point. That price point is not necessarily high for someone in an IT group at a large company, but he cannot pay it to you because everything about your site -- the design, the copy, the video, etc -- screams "risk." Look at other sites which successfully sell to large corporations with buckets of money and try to hit the…

Your first point is quite wrong. I've been selling $600 value software for years now, and design of the website has typically had no effect at all on sales. What people care about is "does it work" and "will it be supported"?

[deleted]

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#43
post #29

Earlier quoted context omitted.

I don't think that someone who needs that software will not purchase simply because a font is not the right size, but how often do you get frustrated when wanting to buy a product when you don't know the price or can't find the checkout? I'm just saying that if you make it easier for people to buy, then they will. App stores (Apple et al.), music players (iTunes), games consoles (Xbox), independent software developer…

But if someone is buying a $500 product they will not be side-tracked by small annoyances (like not being able to find the Download button). If they're interested they will most likely send me an email - which I hope is clear enough.

Someone buying a $500 product will absolutely be side-tracked by small annoyances. Especially when those annoyances are the only impression the prospective buyer has, so far, of you or your product.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#45
post #22
post #5

1) You need to radically increase the professionalism of that website to support the $499 price point. That price point is not necessarily high for someone in an IT group at a large company, but he cannot pay it to you because everything about your site -- the design, the copy, the video, etc -- screams "risk." Look at other sites which successfully sell to large corporations with buckets of money and try to hit the…

Thanks for your points. I also think the website is very unprofessional, not to talk about the video demonstration; my accent is quite horrible and the absurd amounts of "hrms.." are unacceptable considering my target audience. I guess I wanted to go for a more "casual" feeling. In the sense that companies would feel more comfortable knowing that I was just a casual developer and that I will have full attention towar…

I mean this constructively, but I cringed when I read the second paragraph. A company manager is more likely to interpret "casual" tone as: "This developer may disappear at any time, leaving me with no support for the product I've integrated in to my workflow."

In order to sell to a customer, you must understand what is important to them. Humans respond to people with whom they can identify. When you sit across from a business manager and your selling points match their concerns directly, a sense of comfort overcomes them. You should take any opportunity you get to talk to customers about what is important to them; not only from a software perspective, but from a business perspective. What companies do they enjoy doing business with? What software are they most satisfied with? What's the best product website they can tell you off the top of their head?

Understanding what your customer wants is half the battle. Developing a quality product is the other half.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#46
post #5

1) You need to radically increase the professionalism of that website to support the $499 price point. That price point is not necessarily high for someone in an IT group at a large company, but he cannot pay it to you because everything about your site -- the design, the copy, the video, etc -- screams "risk." Look at other sites which successfully sell to large corporations with buckets of money and try to hit the…

Your first point is quite wrong. I've been selling $600 value software for years now, and design of the website has typically had no effect at all on sales. What people care about is "does it work" and "will it be supported"?

How do you signal those, if not through the web site?

Do you have a different sales channel?

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#47
post #29

Earlier quoted context omitted.

But if someone is buying a $500 product they will not be side-tracked by small annoyances (like not being able to find the Download button). If they're interested they will most likely send me an email - which I hope is clear enough.

Actually, they won't. Very few people take the initiative to send email. It's one of the highest friction things you can build in.

Seconded. In my experience, visitors very rarely provide feedback to problems even when asked. Many have recommended on this thread that the site be overhauled and I agree.

Re: I'm selling my software for too much money and nobody is buying. Any ideas?

#50
post #8

What's your added value compared to ninite? Why does one need to register to dowload the trial?

What would you suggest to implement on the backend for unregistered downloads? I'd like to track who's downloading... don't want spammers downloading my app a million times. Should I track by IP address or what? Any ideas?
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