Launch HN: Mutiny (YC S18) – Website Personalization for B2B Companies

Post by cantcopy » Fri, Oct 25, 2019, 6:12 AM UTC

Post by nikhilmat » Fri, Oct 25, 2019, 5:27 PM UTC

troydavis wrote: post #40

jalehr wrote: post #35

Earlier quoted context omitted.

We can identify industry in 3 ways for inbound visitors: (1) their IP address -- ~30-50% match rate (2) google paid search if their search query is indicative of their industry/usage -- match rate depends on your business and paid keywords (3) from your first party data if it's a returning visitors that has perviously signed up and either given you their industry in the form or if we enrich their email address -- mat…

> We can identify industry in 3 ways for inbound visitors: (1) their IP address What’s your view on the ethics of doing this for users who haven’t signed up or otherwise provided any info, and thus think they’re anonymous? Do you think most otherwise-anonymous Web visitors know or understand that IP->individual/business lookups are possible (for IPs which don’t have reverse DNS or SWIP entries)? It seems like basical…

Post by akrymski » Fri, Oct 25, 2019, 5:39 PM UTC

jalehr wrote: post #37

tinbad wrote: post #26

Great looking website! But... I hated it. As soon as I opened it the fan on my 1 yr old Macbook Pro started spinning like crazy. As I scrolled down, so many things were animating it made my head dizzy. I fully understand the need to stand out but shouldn't the #1 goal of a (landing) website be to educate the user (me) about what you do and why it's relevant to me. Maybe this product is super useful and I would pay se…

Thanks for the feedback. We tried to be really thoughtful about the UX / animations, but looks like we missed the mark with you. The site converts close to 6%, which is a really high conversion rate for b2b. I agree that we need more product screenshots, especially given how easy to use the product is. We are working on a "how it works" section with more screenshots. In the meantime, you can see screenshots here ( ht…

Post by nikhilmat » Fri, Oct 25, 2019, 10:19 PM UTC

troydavis wrote: post #47

nikhilmat wrote: post #44

Earlier quoted context omitted.

Nikhil here, CTO and co-founder at Mutiny. The purpose of using this data for personalization is to help the incoming visitor find what they are looking for and understand more specifically why a product would be right for them. Our system is built such that when a user visits a Mutiny enabled website, their information is never shared nor sold. Only the company whose website the user has chosen to engage with has ac…

> If users prefer to forgo personalization we respect these privacy settings and allow users to opt-out. Could you point out where this is in your privacy policy? My admittedly-basic reading seems to show the opposite. https://www.mutinyhq.com/privacy says this: "“Do Not Track”. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do respond to or honor DNT sign…