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RxBar co-founder Peter Rahal on life after becoming a millionaire

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Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#41

Earlier quoted context omitted.

Sure, because that's not actually the problem. What he was looking for was self-actualization. He thought he'd find that through building a company. He was wrong. That doesn't mean building a company js a bad thing! It's more like watering your plants when what they actually need is higher nitrate content. It's easy to mock the rich for being at a bit of a loss on how to live life, but in their defense, they have few…

It's very nice to not have to worry about money. I think people tend to downplay the importance of removing this stress from your life. No, money doesn't solve everything, but for me the lack of it created an immense amount of stress.

With that much money you would be thinking about it more often. How to protect and grow and can be more stressful.

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#43
post #30
post #16

Interesting read. Not that it matters, but I hate the consistency of those bars. It’s like eating a bunch of taffy. I always wonder if I’m missing fillings after.

thoughts on it vs clif bar?

I prefer Cliff bar overall, but the Rx bar isn’t bad at all. Seems healthier (more protein than Cliff), but the texture is hard to get used to.

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#44

This marketing team needs to step up their game, I only had to scroll for 30 seconds to get past the header. Best practice says if I'm not scrolling for a minimum of 3 minutes, I'm going to leave their site too soon.

I double plus appreciated the giant footer telling me to sign in with facebook or google. Even though the header also has a signin link.

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#45
Interesting story. He really did become a millionaire overnight, it was a lump sum payout with no obligation to work for the acquiring company.

Different than other founders where you get stock in the acquiring company and you’re locked up for 2 years. You get to watch your potential payout oscillate in value all the while working for a big Corp.

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#46

Just means you are responsible for deploying more liquid capital into productive assets. Have fun finding those. If you are creative and a builder, the people who made you what you are were the ones who told you "no," and now there are a lot fewer of those once they think you have money. Barring a few quality of life things and some freedom, the rest is just symbols and artifacts. That bit about finding a woman who w…

I think the whole thing boils down to the idea that, someone who manages to make this much money on pure ambition, hard work, and yes, a decent amount of luck and being in the right place in the right time - well, they’re not likely to be able to enjoy this amount of wealth. They ground it out in a way that I can’t even imagine having the energy to do.

I’m a relatively lazy 9-5er who basically refuses to work past 5:01 PM unless there’s a pants on fire emergency.

If I had 600 million dollars, that’s it. I’d never work again. It’s really that simple. I would sleep just fine knowing that I have already completed my life’s task of providing for myself and my family.

I’d be basically doing what the old dude on the Netflix original “Samurai Gourmet” is doing. Walking around finding the next place to eat lunch and solving minor conflicts in between food porn segments.

Or just taking up whatever hobby I want, traveling the world like MySpace Tom.

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#47
I wonder if he struggles with these underlying things not because of the money but because of his own grappling with his success and identity. The money makes these things louder because he 'made it' yet nothing is better.

I grew up on the 'stupid list' too (I was the only kid who made it on there one year), and like him, I suffer from ADHD. Growing up as the idiot does serious damage, and it drives you to succeed like no other sometimes. The trouble is you can convince others that you're capable, you can be admired for how far you've ascended from the stupid list, but at the end of the day you're still wired to feel like nothing is ever enough. You're still the kid on the list. No girlfriend or boyfriend fixes that. No amount of money fixes that.

I hope that's not the case - I hope he finds something to do that brings him a lot of joy. Apart from the money though, all of this seems fairly relatable to me. I don't think external validation is the answer to these kinds of feelings.

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#48

Seems like this individual is in need of a re-branding as much as the re-branding that turned RX Bar from a soulless company into a raging success. (Shoutout to The McQuades and Scott & Victor for their incredible brand and package design work. http://www.themcquades.com/rx-bar )

I was looking at that packaging last week at the store and was impressed by it. Although I became fixated on them putting "No B.S." rather than "0 B.S." It seemed more natural to me to say 0 considering the rest of the design. It made me wonder if that's something that they tested and there's a consumer-related reason they went with "No," or if there was a product-labeling regulation that prevented it. And then I rea…

Based on my experience as a designer, I would say that idea was to separate "BS" from the ingredients and make the phrase more impactful. "No B.S" also works as a tagline in a way that "0 B.S." doesn't

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#49

Seems like this individual is in need of a re-branding as much as the re-branding that turned RX Bar from a soulless company into a raging success. (Shoutout to The McQuades and Scott & Victor for their incredible brand and package design work. http://www.themcquades.com/rx-bar )

I was looking at that packaging last week at the store and was impressed by it. Although I became fixated on them putting "No B.S." rather than "0 B.S." It seemed more natural to me to say 0 considering the rest of the design. It made me wonder if that's something that they tested and there's a consumer-related reason they went with "No," or if there was a product-labeling regulation that prevented it. And then I rea…

That was exactly my thought after reading the article. I'm always wondering whether subtle differences in how I would have done something are meaningless, or due to my lack of understanding of whatever it is I'm looking at (in this case advertising).

Re: RxBar co-founder Peter Rahal on life after becoming a millionaire

#50
post #45

Interesting story. He really did become a millionaire overnight, it was a lump sum payout with no obligation to work for the acquiring company. Different than other founders where you get stock in the acquiring company and you’re locked up for 2 years. You get to watch your potential payout oscillate in value all the while working for a big Corp.

In most of the stories I've read where the founder is required to stay on, they typically have very little duties or responsibilities. Often it seems like the "show up at 11 and leave by 2" type situations.
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