It’s funny because the whole “Amazon ambassador” thing is just Amazon doing the same thing in reverse. What I hate most about the 21st century is how almost nothing feels genuine anymore. The news, any sort of campaign, even “science” in a lot of cases are just people using money to tell us what to think. Maybe it’s been like this for decades and we’re just now waking up to it, but regardless it just makes it all fee…
In my opinion, this is a good kind of hate, and any genuine activity of the type you're talking about has grown from it, not just in the last few decades but for millenia. Groups pressure us to feel comfortable with their version of reality and use that comfort as a means of control. The natural inclination might be to find other people offering different ideas that feel more genuine, and genuine connections certainly do have value, but if those people try to make you comfortable with their own version of things in the same way, they're probably not much different than the people that left you dissatisfied in the first place.