I'm kind of amazed at how effective this digital reputation management technique is: * publish an exact copy of the offending content on a web site and include something that looks like a datetime which is earlier than the publication date of the offending content * tell the web site's ISP and other service providers that they're violating copyright, pointing to your fake content and using the providers' copyright-vi…
I didn't realise people bothered to put up fake websites. I thought a plausible-looking DMCA notification was sufficient to get a provider to take something down.
E.g., someone creates a puny single-person LLC, and files DMCA notices against New York Times, Amazon blog posts, Apple press releases, et cetera. According to claims I see here, the content will have to be down for 10-14 days regardless of how quickly the counter-claim succeeds, which if used at the right moment could cause significant damage to the target/substantial profit to the attacker.
If this was happening, I’m sure the regulation would be fixed promptly with powerful lobbying from the aforementioned big players—perhaps by imposing a fee for issuing DMCA takedowns, increasing legal cost of a successful counter-claim, etc.
Such cases would’ve definitely be noticeable to the public, so I can only assume that they don’t happen because either (A) no one have thought of it yet, or (B) there’s some non-obvious cost to DMCA takedowns or successful counter-claims.
EDIT: Removed shady source for DMCA counter-claim info.