It's a workaround, but it's still making streaming feel more like cable TV, since now you again have to watch shows according to a schedule.
The core selling point of streaming movies and shows is the "on demand" part. It removes an entire dimension from the problem of planning movie nights or your personal entertainment. If a show is available on the service you're subscribing to, you can watch it any time you want. With enough shows available, this boiled down to "any time I want to watch something, there's something interesting to me available".
Now with the balkanization of streaming space and people already doing provider rotation manually, the experience becomes more like this: "sorry hon, we won't be watching X tonight because it's on HBO, and we're switching to it next month, and Y we wanted to check out just got pulled from Netflix and is on CBS now, which is not worth paying for, and Z is geolocked everywhere, so I guess we have to find something else...".
... which can be quickly followed by: "you know what, I saw a streaming site that's not exactly official, but it costs like $4/month for ad-free experience, has every show you can name available - even ones nobody streams anymore - and guess what, it's perfectly legal to use; so screw the official platforms, and let's watch X tonight".
It's greed that's dooming the streaming services.