>Let’s be clear: Google owes us nothing. They are a private organization, they can do whatever they want. This is a surprising thing to hear. I think given Google's influence, they owe them at least some fairness.
And, as an entity more powerful than any living thing on this planet (with the power to kill or support nearly any online business), they owe the world quite a bit of fairness: Otherwise, they can watch as their search business drops to nothing overnight. Facebook and Amazon and most B2Bs have quite a bit of lock in. But google, if they piss everyone off, we'll we're just one tab away from using something else: and o…
Absolutely untrue. Almost every startup I've worked for considered search traffic to be negligible. I've also worked at a place where google traffic accounted for 70% of sales and they actually went out of businesses a few months after we dropped off the front-page, but there is no inherent reason why our company deserved the top spot any more than those that replaced us on the front-page.