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‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

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Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#41
post #6

This piece feels like it wants me to be upset about the maintainers of EasyList, instead of the people that created the content which has become so toxic that people are scrambling for ways to block it.

Let us hope that we are entering the last chapter in the life of the absurd ad-based business model that the internet has been built upon thus far.

It makes me giddy to consider how much the quality of the internet will improve when the bottom-feeders are at last excluded from it.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#42
post #8

I did run into the same issue as mentioned in the article and the Easylist forum is full of publishers having complaining that their site doesn't work anymore. I started working on http://blockedby.com , a monitoring tool to warn you when a rule would impact your website. But after contacting a few websites that did have the issue on the forum, I couldn't find any that actually wanted to prevent this. A few discussio…

I had an issue with this recently, where buttons simply linking to our Twitter and Facebook pages were being blocked.

I'm no fan of obtrusive, JavaScript laden ads, and have used adblockers myself for years, but why block "legitimate" content?

I didn't know how to get removed from the list (and assumed it wouldn't happen anyway), so changed a couple of class names and it was working again. But I don't know how long the issue was there before I realised it :/

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#43
post #6

This piece feels like it wants me to be upset about the maintainers of EasyList, instead of the people that created the content which has become so toxic that people are scrambling for ways to block it.

If HN is going to upvote suspicious articles, maybe we could have a separate voting system in the corner of the HN article page, for guessing whether some third party initiated the article.

> "It’s crazy that more people don’t know about this," said Marty Kratky-Katz, the founder of Blockthrough, which lets publishers monetize using Adblock Plus’s Acceptable Ads program.

If only there were a business service that might help me navigate this perilousness of which I have just learned, so that I might better monetize.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#44
post #13
post #2

> UBlock, another Adblock-owned blocking extension TIL According to Wikipedia: "In July 2018, uBlock.org was acquired by AdBlock"[1] This is not uBlock Origin. https://en.wikipedia.org/wiki/UBlock_Origin

uBlock Origin really really needs to do something to distinguish itself from uBlock. Every thread I read about ad blockers has a comment trying to clarify.

How can it distinguish itself without giving up the name that Aljoudi (and not AdBlock) has been hijacking?

Imagine if a company launched a (non-Google) "Chromium" browser or non-Microsoft "Explorer" or "Edge", how would the authentic developer defend against that? (Probably with a trademark suit, which is a dificult strategy for a tiny open source project).

gorhill could create a brand new name to replace Origin, but hat runs the risk of losing even more people to the knockoff "uBlock".

Perhaps "uBlock Official" would be a better name than "uBlock Origin", but ultimately it comes down to a sog of hard marketing work to protect and build mindshare.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#45

I fear that with adblocking nearing 25% market penetration we're going to see fundamental changes in the way ads are delivered in response. Maybe a transition from third party ad servers to locally hosted ads that have to be added to block lists individually. Maybe YouTube will start inserting unblockable ads directly into the video stream. Fine people like Raymond Hill will keep fighting the good fight but I wonder…

I think you're right. For me personally, if a site was toxic enough with ads (eg: the reason I started using an adblocker originally) I'd just completely avoid it. I did originally try that, but in particular "chum boxes" started appearing everywhere on more sites than I could remember to avoid and that was the last straw. The easiest solution was an ad blocker, and unfortunately for publishers, it's just easier to block all ads everywhere than try to be selective and only block annoying ones.

If enough sites started using anti-adblock techniques with toxic ads, my next step would be a 'site blocker' plugin that would effectively eradicate it from the internet for me. This is kind of the nuclear option. No links from others sites, no showing up in search results. The technology exists already for blocking adult sites: the thing missing is the ability to add to your block list from a search result page or on the site itself.

The next logical extension to that is sharing block lists among users, and projects that maintain block lists you can subscribe to.

It actually would be nice if there's a way to notify the site when you were blocking them, such as your browser hitting `/.well-known/eradicated?origin=http://page/containing/link`.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#46
post #42
post #8

I did run into the same issue as mentioned in the article and the Easylist forum is full of publishers having complaining that their site doesn't work anymore. I started working on http://blockedby.com , a monitoring tool to warn you when a rule would impact your website. But after contacting a few websites that did have the issue on the forum, I couldn't find any that actually wanted to prevent this. A few discussio…

I had an issue with this recently, where buttons simply linking to our Twitter and Facebook pages were being blocked. I'm no fan of obtrusive, JavaScript laden ads, and have used adblockers myself for years, but why block "legitimate" content? I didn't know how to get removed from the list (and assumed it wouldn't happen anyway), so changed a couple of class names and it was working again. But I don't know how long t…

Depending on how they're implemented, buttons linking to your Twitter and Facebook pages can double as trackers for Twitter and Facebook.

Anyway. People rarely intend to block legitimate content. At the same time, it's not always easy to tell what is and isn't legitimate when you're writing fairly general rules.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#47
post #11
post #6

This piece feels like it wants me to be upset about the maintainers of EasyList, instead of the people that created the content which has become so toxic that people are scrambling for ways to block it.

Indeed. Once I finished the article I sat there and had to think: "what am I supposed to be feeling after reading this?". I think they want us to be angry that EasyList is only maintained by 4 people. Or maybe just be angry that EasyList exists. I'm not really sure. My takeaway was that it's pretty impressive they still respond to exclusion requests in a timely manner.

Here's the forum thread in question. The suggested fix from EasyList was to rename a folder on AT's server from /advert/. As AT explained this folder was part of the URL for hundreds of thousands of cars and that the URL was used not only by the website, but other systems as well that move data around. In the end of the thread, you can see that the problem was fixed between EasyList and Autotrader.

https://forums.lanik.us/viewtopic.php?f=64&t=43148

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#48
post #10

>“It’s crazy that more people don’t know about this,” said Marty Kratky-Katz, the founder of Blockthrough, which lets publishers monetize using Adblock Plus’s Acceptable Ads program. “I don’t think they mean any harm or have any malicious intentions. But it’s not like they were experts in balancing publisher monetization, or like they were elected. They’re just four dudes.” Why would you ever want your adblocking lis…

Because moral fiber includes some notion of acceptable ads, even if current models tend to bad.

However, I suspect that Easylist already supports acceptable ads in the form of "route the ads through the publisher's domain/servers" which puts accountability where it belongs, so it doesn't need further expert advice.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#49
post #42
post #8

I did run into the same issue as mentioned in the article and the Easylist forum is full of publishers having complaining that their site doesn't work anymore. I started working on http://blockedby.com , a monitoring tool to warn you when a rule would impact your website. But after contacting a few websites that did have the issue on the forum, I couldn't find any that actually wanted to prevent this. A few discussio…

I had an issue with this recently, where buttons simply linking to our Twitter and Facebook pages were being blocked. I'm no fan of obtrusive, JavaScript laden ads, and have used adblockers myself for years, but why block "legitimate" content? I didn't know how to get removed from the list (and assumed it wouldn't happen anyway), so changed a couple of class names and it was working again. But I don't know how long t…

> buttons simply linking to our Twitter and Facebook pages were being blocked

Was everything hosted on your domain there? If they have images hosted by twitter/facebook that's enough for them to track users which is what these lists don't like.

Re: ‘Just four dudes’: Inside EasyList, a community-run ad-blocking list

#50
post #11

Earlier quoted context omitted.

Indeed. Once I finished the article I sat there and had to think: "what am I supposed to be feeling after reading this?". I think they want us to be angry that EasyList is only maintained by 4 people. Or maybe just be angry that EasyList exists. I'm not really sure. My takeaway was that it's pretty impressive they still respond to exclusion requests in a timely manner.

Isn't it a bit disconcerting that we're so used to articles telling us what to feel that, when they don't do that, we get confused? Maybe it's good just to have a reminder that much of our infrastructure is maintained by volunteers. Sometimes important policy decisions get made by whoever showed up and started doing the work in a way that looks competent to others.

I don't think its disconcerting at all.

Articles are supposed to have a point, a goal, etc. The goal might be persuasive, it might be to establish facts, it might be to argue for a specific change or against one. It's up to the reader to agree or disagree with what the article has laid out.

But we need something to agree or disagree with. In this case, I had no idea what the point of the article was (beyond a vague feeling that the author doesn't like EasyList).

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