Let's look at another toy example, using made-up numbers: Q: Is the earth flat? Yes: 10% No: 90% Q: What do you think most people will respond to that question? Yes: 3% No: 97% Analysis: Yes: 10% - 3% = 7% No: 90% - 97% = -7% Conclusion: The earth is flat, I guess ;)
A more realistic example of that would be: Q. Is the earth flat? Yes: 0.1% No: 99.9% Q: What do you think most people will respond to that question? Yes: 10% No: 90% Analysis: Yes: 0.1% - 10% = -9.9% No: 99.9% - 90% = 9.9% Conclusion: the earth is not flat. Not sure where you're getting the "10% believe the earth is flat" from, but if that's just your guess then it's pretty reasonable for people to say they think 10%…
Or did you interpret the question as suggested by bena in his sibling answer, ie as an estimate for the answer distribution (that would then have to be averaged) instead of a choice of the most popular answer (as was done in the wiki article)?