I'm like, isn't this old news? But no, that was Purdue:
https://www.motherjones.com/politics/2019/01/report-mckinsey...
McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
41–50 of 160 posts
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#42The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
Pretty strong opinion to posit about 1000s of people without any supporting evidence.
Morality is not objective, determining it is not an evidentiary process.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#43The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
> This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product.
That's how it is, in practice.
But some of us take that Hippocratic Oath thing seriously.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#44The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
Not to mention, outright bribery.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#45Management Consultants: A bunch of 20 sth year olds with fancy degrees and zero experience in growing a business helping huge companies grow by whatever means possible. I always found this hugely ironic.
It's an interesting business. I've known some management consultants who were serious pros and it's a seriously impressive skill. I've also seen the army of kids who descend on an office and produce nonsense reports to provide the execs with CYA for whatever predetermined decision.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#46Earlier quoted context omitted.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
Except it's not marketing products to doctors, who are the gatekeepers to access. It's marketing to consumers, who aren't informed, and are then used to badger doctors to make them prescribe medicines they heard about on TV.
That's only in two countries in the world (NZ and USA).
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#47The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
Not to mention that much of the 1st world prohibits drug advertising. The US is somewhat of an odd case in this regard.
I often ask foreign expats in America about the strangest aspect of American culture in their opinion. Believe it or not, pharmaceutical advertising is one of the most common answers I get.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#48The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
> It really comes down to educating consumers about your product.
A lot of marketing does not seem very educational and more manipulative.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#49The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
This may come as a shock to you, but marketing pharmaceuticals is really no different than marketing other products. It really comes down to educating consumers about your product. Doctors as decision makers are not some monolithic block of individuals who are super educated about every product on the market and every piece of data. Just developing awareness of new drugs is a huge job. I'd say less than 5% of doctors…
> It really comes down to educating consumers about your product.
Most advertising is more about triggering emotions and using other cognitive dark patterns than educating anyone.
Re: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales
#50The marketing of medicine in inherently unethical because it seeks to override doctors and consumers information-based evaluations, and instead make a choice based on emotional propaganda. The harm caused by any given medical advertisement is directly proportional to its effectiveness. Every pharmaceutical sales rep is an immoral cancer on our society.
To play Devil's Advocate - without pharmaceutical companies developing and marketing drugs, how do we set up an incentive structure that encourages R&D and innovation?
It ought to be government-funded.
What the current system gives us isn't "R&D and innovation". It's mostly ~equivalents of top-selling products. Plus new stuff that's actually less effective than old products that went generic so long ago that there's ~no promotion.