Kudos to blender's marketing team. They get a bit of free money from this. But the true motive for Epic and Unisoft is likely an attempt to strong-arm Autodesk into providing better support and maintainance. Dissatisfaction with Autodesk lack of care for their DCC tools has been growing for a very long time now, but studios also have a huge investment into these tools as parts of their proprietary pipelines. Expect A…
"We decided to transform a workflow centered on in-house software to a more agile development environment supported by open source and inner source solutions. This way, our research and development and pipeline teams could focus their energy on bringing innovative ideas to the table, while working closely with the creatives.
In that new workflow, Blender is replacing our in-house digital content creation tool."