They're not really "grafting" it, they're implementing it as a first-class data type.
Ditto for them calling it "Brain Floating Point" [1]. I mean it appears to be a typical floating-point numeric data type with some of the precision truncated to reduce its cost.
I guess they might be trying to make it sound super-fancy to preempt people seeing it as cheap or/and low-tech?
[1]: https://en.wikipedia.org/wiki/Bfloat16_floating-point_format