Earlier quoted context omitted.
How did you sell Haskell? Once Haskell was decided on, how did you approach development?
We were a team of 3, with the CEO and myself technical, so ultimately it came down to just co-founder trust. Immad was somewhat skeptical, but after interviewing some amazing candidates who wanted to work for us to use Haskell, he's really liked it. Development was pretty simple, I just created a yesod-postgres template and we got started with authentication. Are you asking about something specific?
So a small team with technically capable people with I guess little outside interference, that makes sense. I guess I was hoping for a good approach on how to make Haskell/ML/ palatable to decision people who aren't all that technically inclined.