Earlier quoted context omitted.
Because it would decimate checkout conversion to save a few basis points in fraud losses.
Is there any data on how much conversion rates drops when it's used?
Stripe Acquires Touchtech
41–45 of 45 posts
Re: Stripe Acquires Touchtech
#42Earlier quoted context omitted.
Sounds like you're in Europe, do you handle VATMOSS?
I built Quaderno to deal with the VATMOSS nightmare on Stripe. More information at https://quaderno.io/integrations/stripe/ . Let me know if you have any questions. Glad to help.
Re: Stripe Acquires Touchtech
#43Earlier quoted context omitted.
There's more to that. Anti-fraud mechanisms that require additional action on user's side, lower the conversion rate. For example 3DSecure mechanism redirects customer to another site where user has to put a number received in a text message. My phone is in another room upstairs. I cancel the payment and tell myself I'll do it later. Of course I might do it, but I might forget about it or change my mind. Another exam…
Yeah 3dsecure is a pretty big hit to conversion rates. It kind of stinks being a vendor. Stripe charges extra for certain security pre-cautions but it doesn't do a great job at protecting against fraud on its own, where as 3dsecure does do a great job but it kills conversion rates since it's something a consumer will see. In the end, it's the seller that ends up having to pay the price. Either through fees for disput…