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Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

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Re: Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

#41

Post by asaddhamani »

ctoth wrote: post #17

So many people talking about what a good idea this is, or how it has already been done or ... Absolutely nobody talking about ... if we really, as consumers, want to be tracked everywhere all the time always. Do you just assume that there's no way to stop it so might as well nerd out over it? This is ... So weird, considering how HN usually treats privacy. I hope this company, and every company trying to track me bot…

I don't mean to be negative, but I hope they have some large sign outside the stores using this technology, so I can choose not to shop there.

All of our online activity is already tracked with great accuracy. Our phones are being used as beacons tracking our every move, listening in on conversations, basically invading our privacy in every way possible.

I'm absolutely not a fan of all this tracking / analytics to increase conversion rates hype. That is what got us the sites with a million popups and psychological tactics that trick us into hitting that buy or subscribe button.

This is a real life version of that. No no no no no! Just NO!

Re: Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

#42

Post by Brahma111 »

ctoth wrote: post #17

So many people talking about what a good idea this is, or how it has already been done or ... Absolutely nobody talking about ... if we really, as consumers, want to be tracked everywhere all the time always. Do you just assume that there's no way to stop it so might as well nerd out over it? This is ... So weird, considering how HN usually treats privacy. I hope this company, and every company trying to track me bot…

While I agree with you; I believe this is non-reversible. If it's not this company, 10 others will be launching their products in the next few months. Humans have become hackable and unfortunately our strength to innovate is the one that's becoming our bane. As Yuval Harari points out; in the short future companies like Google, FB will know more about us than we do.

Re: Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

#43

Post by danr4 »

yc-kraln wrote: post #12

I joined a company with exactly this pitch in 2012. In 2016, I acquired a company with this pitch as part of a major international Telco. I have built a prototype of this technology and run a pilot with a major international conference venue. The stores aren't interested in your aggregated data, and they wouldn't know how to use it even if they were. They're interested in insights which you can't have, because you do…

That really makes sense.

Re: Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

#44

Post by neuralRiot »

Time to go back to my neighborhood grocery store where when i need some product he doesn't carry i talk to him and he will have it a few days later. I used to love technology and that's why i choose this field but now i feel it asphyxiating and that makes me sad, perhaps i'm just getting old.

Re: Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

#45

Post by dan0net »

nathanlee wrote: post #18

While at a major beverage brand conglomerate, I used to be interested in this kind of data. We had various projects that helped us gain insights on consumers from hiring agents, observing camera footage, tracking SKU sales & out-of-stocks, and use of beacons. Every major FMCG company I've worked with already uses some tech vendor for segmented footfall model to drive placements of branded displays and promotional spa…

Thanks Nathanlee, it’s great to hear about your experience in FMCG and some of the challenges you faced around A/B testing layouts and integrating sensors, I’d love to pick up a conversation with you about this.

We’re currently focused on speciality retail, especially where the store is more of a ‘show-room’ style such that product layouts and window displays can be more easily configured. We’re also considering partnerships with camera manufacturers as this is on our roadmap, but not mandatory at this stage as we integrate with any IP-camera system.

Re: Launch HN: Aura Vision (YC W19) – Google Analytics for Physical Stores

#46

Post by dan0net »

plahteenlahti wrote: post #31

Your explanation on how you plan to keep the data anonymised sounds good. I also love that you’re using existing cameras, I recently observed as a large it-consultancy piloted their multi-camera solution with a large Finnish grocery store chain and got rather poor results, mainly due to cost and amount work being too high when compared to the results. This also instantly reminded me of the time I used to work in larg…

Thanks for the kind words plahteenlahti - it would be great to hear about your experience with the groccery store, what kind of data were they experience poor results from, was this because the data was poor quality / inaccurate, or simply due to not getting return once acted on?
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