At the end of the day, Google probably doesn't differentiate the two very much as they're both costs of doing business. I would expect Google to work in its interest to reduce these impositions (taxes, laws+fines, etc) where they can, but we shouldn't pretend the punitive value of fines is more than a cost calculation to them. We also shouldn't pretend that the EU justification for fines is purely about citizen prote…
[The EU] see this as a "tax" as well Fines imposed by the EU go straight to the EU commission itself. Tax doesn't.
Taxes mean the member countries the taxes are paid in have more money.