Ah yes! It's not enough if you're great at your job, or even if you do other people's jobs...
Instead you have to have this checklist of your quarterly goals, on which you can go through with your engineering manager on biweekly 1-on-1 meetings! And of course you should make a nice spreadsheet and a confluence page documenting your progress, since we're data driven :)
Did you fix a major fuckup in some legacy component? Where are the numbers? Ah, then it's not visible enough for a promotion, here's your 1% raise instead. Do you see Paul over there? He made great progress this quarter! One of his goals was to write a blogpost each week, and guess what, he did! He's on a great growth trajectory, and well deserves his promotion.
Long story short: it's a great way to drive away your best talent while keeping the confluence page and blogpost writers.