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Google transferred ownership of Duck.com to DuckDuckGo

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Re: Google transferred ownership of Duck.com to DuckDuckGo

#44
post #9

DDG is great - have been using it for months and I really enjoy the results. Google searches seem to be more of an echo chamber whereas DDG results seem to be more representative across a broad spectrum of sites.

To be honest I've never noticed the filter bubble everybody is talking about with Google. They can infer a lot from context, like city or previous searches, however that's primarily helping users, because coming up with precise search queries is not something that normal people can do and even power users like us fail at it. I have been using DuckDuckGo because I'm making health related queries and I'm pretty scared…

If you're not a native english speaker working in tech, google will sometime show you (in my case) French forums or websites even if the query was entirely written in english. It is quite annoying, and i often get better results using ddg and !g than using google itself.

Re: Google transferred ownership of Duck.com to DuckDuckGo

#45
post #12

This is cool and I hope it leads to a rebranding. While I like DDG a lot, the name has always felt off-putting to me. I'd much rather say "I'll just search Google" than "I'll just search DuckDuckGo." Does an extra syllable really cause that much additional friction?

Also, rather than saying “Google it” maybe we can now say “Duck it”.

Suggested title of blog post announcing change: "Duck Yeah!"

Re: Google transferred ownership of Duck.com to DuckDuckGo

#47
post #12

This is cool and I hope it leads to a rebranding. While I like DDG a lot, the name has always felt off-putting to me. I'd much rather say "I'll just search Google" than "I'll just search DuckDuckGo." Does an extra syllable really cause that much additional friction?

It's not the number of syllables, it's the particular flow of those syllables and the number of full stops. I'm sure there's a linguistic term for what I mean. Consider "I'll just Googlify it" or "I'll just Dodogo it", which both sound better than "I'll just DuckDuckGo it".

Re: Google transferred ownership of Duck.com to DuckDuckGo

#48
post #2

Might be a nice step towards rebranding for a bigger audience? I use DDG as a default search engine, but the name doesn't roll off the tongue nicely at all... Edit: It doesn't roll of my fingers either, I didn't even type out the full name...

I love DuckDuckGo and use it on all my devices, but, WOW what a horrible name/branding. What were they thinking? Every time I mention/recommend it to someone the response is always a blank stare followed by something along the lines of “I would never use that if only to avoid that horrible name / brand URL”. And I can’t say I blame them.

Maybe it's a geographic thing?

I feel like anyone who grew up in a region where duck, duck goose was a common game for children to play wouldn't be too confused about the name.

Not that being confused about the name or disliking it is a bad thing. But I like the name, and it's part of the reason I chose to start using DDG.

If they changed it to something more generic, I'd be less likely to keep using it because I'd feel less of a connection to the brand. If I'm going to use something that generic and corporate, then Binging sounds more fun than Ducking.

I do realize that potentially losing me as a user doesn't mean this would be a bad move for DDG overall.

Re: Google transferred ownership of Duck.com to DuckDuckGo

#49
post #12

This is cool and I hope it leads to a rebranding. While I like DDG a lot, the name has always felt off-putting to me. I'd much rather say "I'll just search Google" than "I'll just search DuckDuckGo." Does an extra syllable really cause that much additional friction?

Also, rather than saying “Google it” maybe we can now say “Duck it”.

That's absolutely hilarious and I love it.

In casual conversation, "DeeDeeGee it" is so much more clunky.

Re: Google transferred ownership of Duck.com to DuckDuckGo

#50
post #12

This is cool and I hope it leads to a rebranding. While I like DDG a lot, the name has always felt off-putting to me. I'd much rather say "I'll just search Google" than "I'll just search DuckDuckGo." Does an extra syllable really cause that much additional friction?

In terms of names it's the GoDaddy of search engines.
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