Hard to tell whether this is a news article or an ad for the featured company. Also, tech has been in real estate for a very long time. Zillow, Trulia, Redfin, etc were supposedly "disrupting and revolutionizing" real estate before smartphones got popular. I remember reading about this more than a decade ago. My god time flies. From 2007. Redfin On 60 Minutes Tonight – Real Estate Market Disruption. https://techcrunc…
Don't sell short what those companies did for buyers: they freed them from the gatekeeper of a broker. No disrespect to brokers - they're great for sellers and I happily used one - but the analytics and search and sheer awareness of what was on the market they offered to the home buyer was revolutionary IMHO.
The thing is, there were many brokers - it was a distributed system. In the scenario where Zillow is wildly successful it will become a monolithic gatekeeper to real estate transactions - a highly centralized system.
It's pretty ironic that the internet has become such a centralizing force, when its promise was to radically decentralize everything.