My suggestion why people didn't pay attention? He had no real theory. I've read a couple of his books, here is the general formula: "Look, gaussian's don't fit the market well. Aha, I've made a graph that looks visually correct!" Now, it's absolutely true that gaussian's don't fit the market well - they only work sometimes. The thing is, everyone knows this, and tacks on additional features to explain the other pheno…
This would be fine, except that the short, rare, unpredictable spikes are overall responsible for as much variation in value as the "predictable" movements, which more or less makes all the exercise quite pointless.
If you are seeking a grand unified theory of everything, maybe it's pointless. Black Scholes is just a model. If you are seeking to make money, Black Scholes is one tool that can help you do that. And make no mistake - people do make billions trading models which incorporate elements of Black Scholes.