Note that techdirt tracking consent form start with all options pre-toggled to "active". This is in violation of the GDPR, is a pain to turn off, and indicates that no, techdirt does not care about the users privacy.
They are a US company, and therefore not subject to EU law. Sovereignty is a beautiful thing.
But that's not really the point I think, the article claims that they care "very much" about your privacy, while at the same time sending your data to dozens of different companies and making it hard to get it to stop doing that. That's not caring "very much" about privacy.