Still don't understand why this story blowing out all of a sudden. It's common knowledge that the biggest internet ad company likes your data and wants it for its recommendation systems. If you want to turn off Location History, which is a feature, a product in itself, you can. If you don't want your searches to be tracked, use another engine like DuckDuckGo or Qwant. If you still want Google, you can disable the loc…
This is a regrettable, yet a sadly common view. "If you use products by Company X, you must understand they gather an immerse personal profile on you - like it or not. That's just how Company X works! If you don't like that, use a competing product." Companies are not above law, and the gathering and use of personally identifiable information is regulated for a very good reason in our society (I don't think many Amer…
What's more regrettable in my opinion is that piece is inflated in comparison to something like the Equifax scandal because:
1. This is a service you opt in to use (there's competition), you can opt-out off the tracking in 3 clicks, and your data is safe (so far)
2. Equifax leaked the SSN of millions who haven't even subscribed to their service
Anyway, I agree, we can still improve customer privacy and transparency.