Dear Gap, I have your new logo.

Post by jrwoodruff » Thu, Oct 07, 2010, 8:11 PM UTC

timmaah wrote: post #32

mcargian wrote: post #21

Earlier quoted context omitted.

Looks like they are getting a good response and more mindshare then they should for a logo. Perhaps this will be the new "new coke/old coke" case study of the future but "now with more crowdsourcing (tm)".

I was thinking the same thing. GAP put out a crappy new logo on purpose (They aren't using it anywhere) knowing it would create buzz. Roll that buzz into a crowdsource contest. And in the end stick with your orig logo.

Post by hugh3 » Thu, Oct 07, 2010, 8:13 PM UTC

jbenz wrote: post #38

alanh wrote: post #30

Earlier quoted context omitted.

Perhaps 2% of the logos there could be taken at all seriously. The one which makes the A in GAP look like a pair of jeans is at least clever. But wow is there a lot of garbage there. Thanks for sharing the link!

There have been a ton of other designs submitted to ISO50. Some aren't too bad: http://blog.iso50.com/2010/10/06/gap-redesign-contest/

Post by alanh » Thu, Oct 07, 2010, 8:19 PM UTC

hugh3 wrote: post #43

jbenz wrote: post #38

Earlier quoted context omitted.

There have been a ton of other designs submitted to ISO50. Some aren't too bad: http://blog.iso50.com/2010/10/06/gap-redesign-contest/

There are some good ones there. Personally I like number 42. It seems to me that a place called "Gap" should have a gap somewhere in its logo.

Post by ack » Thu, Oct 07, 2010, 8:35 PM UTC

nsfmc wrote: post #33

So, what i think is missing is this link that explains exactly what this dude is writing about: Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see…

Post by Perceval » Thu, Oct 07, 2010, 8:38 PM UTC

tfh wrote: post #12

mikeryan wrote: post #8

A bit of background on this. Gap just updated their logo, its getting pretty heavily slammed by the design community (I too think its god awful) More here: http://www.creativereview.co.uk/cr-blog/2010/october/new-gap... BTW the author's twitter feed, @Mike_FTW is one of the funnier feeds to follow.

Is it just me or is the new design really looking straight from the mid 90s.