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Go's New Brand

blog.golang.org

41–50 of 301 posts

Re: Go's New Brand

#41
post #5

Well this certainly looks very corporate and professional now. I suppose that fits their targeted audience better.

It also makes developers vouching for Go seem more credible.

Do we really have to suck the fun out of everything in order to look 'credible'?

Re: Go's New Brand

#42
"Our logo follows the brand’s core philosophy of simplicity over complexity."

The logo and the philosophy behind it are the first things anyone, professional designer or not, would think of. If Go's philosophy was to implement the first thing that comes to mind, it would have generics by now :) I think they need to put a little more thought into this.

Edit: Maybe the design could could incorporate a visual representation of goroutines in some way?

Re: Go's New Brand

#43
post #31

Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?

Always! People underestimate the subliminal effects of good design. In the early days of Slack, several people I know (not in tech) were practically begging to use it at their workplace. The reason? The branding was "mesmerizing," particularly the hash. I think the same goes for programming languages.

Re: Go's New Brand

#44

Looks like they are loosing the bespoke Go fonts ( https://blog.golang.org/go-fonts ) and going with Work Sans and Roboto. I understand the reasoning. Personally, I have a big soft spot in my heart for the go fonts . Whenever I feel like coding like it's 1979 again, I load them up in my editor and pretend I'm looking at well written documentation from my childhood. [edit: Yay, Go fonts remain for source code display!…

Just checking, but did you see page 19?

Re: Go's New Brand

#45
post #38

The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape I found it agreeable, woody, complex and balanced, with notes of ash and clover.

Is that a bit of peach on the finish? And maybe some citrus?

Re: Go's New Brand

#46
post #3

Sleek new logo makes it look like a bicycle renting start up. While I think its good to refresh branding and aim to unify more things, I will miss the Go Gopher.

Renee French, the original illustrator of the Go Gopher, is still updating the gopher: http://reneefrench.blogspot.com I'm partial to this take on the little fella: http://reneefrench.blogspot.com/2016/11/blog-post.html

That is amazing! I love it :D

Re: Go's New Brand

#47
post #21
post #3

Sleek new logo makes it look like a bicycle renting start up. While I think its good to refresh branding and aim to unify more things, I will miss the Go Gopher.

The gopher didn't go away. You can find it on pages 21 & 22 of the new Brand Book: https://storage.googleapis.com/golang-assets/go-brand-book-v...

Nice! In that case I am all on board with the new logo

Re: Go's New Brand

#48
post #31

Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?

It seems like a factual claim, not a sentiment.

Languages do need to develop a critical mass of resources related to them, people need to provide services for them, and you do want to identify which ones are official. For that purpose, a brand identity is going to be helpful. (At least as helpful as a brand can be.)

In a nutshell, it's about ensuring people can distinguish between golang.org and w3schools.com.

Re: Go's New Brand

#50

Looks like they are loosing the bespoke Go fonts ( https://blog.golang.org/go-fonts ) and going with Work Sans and Roboto. I understand the reasoning. Personally, I have a big soft spot in my heart for the go fonts . Whenever I feel like coding like it's 1979 again, I load them up in my editor and pretend I'm looking at well written documentation from my childhood. [edit: Yay, Go fonts remain for source code display!…

Just checking, but did you see page 19?

Heh. I stopped at page 18 of the new styleguide at the body font section . So the Go font remains the official font for the display of source code. Yay!!
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