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Rebranding Carrots as Junk Food

thedieline.com

41–50 of 59 posts

Re: Rebranding Carrots as Junk Food

#41
I think it's a silly idea for children since children aren't quite dumb enough to buy the idea that carrots are tasty just because you advertise 'em (I didn't buy my parents' assertions that cleaning up my room was fun, either, and teenagers don't seem to buy the "abstinence is cool" message).

But I have to admit that it _did_ make me go to my fridge and get some carrots.

Re: Rebranding Carrots as Junk Food

#42
post #4

Clever idea. I subscribe to the wacky theory that kids prefer junk food to vegetables because it tastes better rather than because they've been brainwashed by evil advertisers, but either way this will provide useful data.

While I agree with you, I notice that I eat disproportionately few carrots than their taste would suggest (they are pretty delicious), and it's mostly because of the inconvenience of cleaning them and their relative unavailability. If I had a vending machine with carrots, I'd definitely choose them over the other snacks most of the time.

I agree. I'd love to have the option of getting carrots (if they were in decent condition) out of the vending machine at work.

Re: Rebranding Carrots as Junk Food

#43

Interesting idea, although I think the slogan (Eat 'Em Like Junk Food) might be so corn that it turns kids off of the product. If you want to reach kids you have to speak their language and whens the last time you heard a 12y.o. say anything like that?

For me, the corniness of the phrase isn't as much a turn-off as the fact that it validates gorging on junk food.

Re: Rebranding Carrots as Junk Food

#44
post #7

If carrots actually tasted like they were supposed to, sweet and carroty, it wouldn't be so hard to get kids to eat them. Especially baby carrots, which are the junk of the carrot world, do not taste good.

Why do baby carrots taste different from regular carrots? I thought they were regular carrots, just pre-peeled/cut.

Because they use the lowest quality carrots to make them (since they are usually sold cheaply), and because by cutting and peeling they can hide defects.

Also peeling them causes them to deteriorate somewhat.

Re: Rebranding Carrots as Junk Food

#45
post #24
post #5

Earlier quoted context omitted.

Is it really that inconvenient to clean a carrot? Just peel it and eat it. I can peel a carrot quicker than most people can even decide what to have at a vending machine.

You don't need to peel carrots, really. They are nice to eat just like they are!

How about all the pesticides though?

Re: Rebranding Carrots as Junk Food

#46
post #7

If carrots actually tasted like they were supposed to, sweet and carroty, it wouldn't be so hard to get kids to eat them. Especially baby carrots, which are the junk of the carrot world, do not taste good.

I think it's all in the freshness. My parents grow their own fruit and vegetables which taste amazing. The ones you buy in the shop, having probably been left in cold storage for who knows how long, are dull and uninspiring in comparison.

I speculate that the varieties are different too. A carrot grown for a supermarket has to have properties that its home-grown cousin needn't, for instance a uniform size and shape to facilitate packaging, and not shrivelling after a week in storage. These probably win over taste when it comes to selecting the variety.

Re: Rebranding Carrots as Junk Food

#48
post #24

Earlier quoted context omitted.

You don't need to peel carrots, really. They are nice to eat just like they are!

How about all the pesticides though?

Carrots are roots. Even if the plant has been sprayed, you're not eating the part of the plant that got sprayed.

Re: Rebranding Carrots as Junk Food

#49
post #44

Earlier quoted context omitted.

Why do baby carrots taste different from regular carrots? I thought they were regular carrots, just pre-peeled/cut.

Because they use the lowest quality carrots to make them (since they are usually sold cheaply), and because by cutting and peeling they can hide defects. Also peeling them causes them to deteriorate somewhat.

They also bleach them for color and tumble them to round the edges.

Re: Rebranding Carrots as Junk Food

#50

Clever idea. I subscribe to the wacky theory that kids prefer junk food to vegetables because it tastes better rather than because they've been brainwashed by evil advertisers, but either way this will provide useful data.

>kids prefer junk food to vegetables because it tastes better

I'm reminded of the studies in which people perceive that wine poured from an expensive bottle tastes better than wine poured from a cheap bottle - even though they're the same wine. Tasters actually processed the two wines in different parts of their brains.

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