Live data from Hacker News

Google to Sell Zagat to The Infatuation, an Upstart Review Site

nytimes.com

41–50 of 105 posts

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#41
So - Zagat and the Infatuation have a reputation for quality over quantity, and function more as "restaurant guides" than "review services", such as Yelp (fwiw, Yelp sucks).

I'd wager that Google doesn't have a platform like this in its corporate strategy. What other high (-er) quality, curated content does Google provide? I suppose a case could be made for its SEO algorithms (if you call that curating), but I feel that has more applications for its existing review service than something like Zagat.

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#42

Question: How does the Infatuation make money? I see they've only raised $3.5mm in seed funding, but over the last few years, they've been blowing up the restaurant review industry.

Our main source of revenue right now is through partnerships with brands who we see as sharing in our values. We have always believed that by providing quality content and by keeping our partnerships no bullsh*t and to brands that gel with us and that we believe our users will legitimately be interested in, our user base would remain loyal and interested in what we and our brand partners have to say. That model has worked for us to grow well into profitability.

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#43
post #2

CTO of The Infatuation here. We're excited to get rolling on this and have some really unique challenges ahead to extract Zagat from internal Google technology. Feel free to reach out with any questions. If you want to help us tackle this, check out our openings on our Engineering team: https://www.theinfatuation.com/careers

How does my social network play into recommendations. I often find myself asking friends with similar tastes for suggestions as random reviews online are not trustworthy, I don't think the crowd average informs me much plus food bloggers who review restuarants seem to be too out there for me. How does one personalize these reccos?

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#44
post #18

Earlier quoted context omitted.

Really? I find even Yelp reviews low quality in general, so I use older methods (food forums like Chowhound or eGullet, some bloggers I'm familiar with, sometimes even newspaper critics) to find restaurants. Too many Yelp reviewers take off points for feeling disrespected in odd ways or don't know much about food to begin with. I don't really trust a completely random person's opinion on food, so I prefer going to th…

>Too many Yelp reviewers take off points for feeling disrespected in odd ways or don't know much about food to begin with. Plus Yelp has a bad history of extorting money from businesses by controlling which of their reviews show up. Agreed, the individual reviews are usually useless. But their aggregate star rating is great. A 4.5 star place with hundreds of reviews is guaranteed to be amazing without fail. 4 star is…

Disagree. Take El Faro on 1st [1], it’s actually pretty good (their taco dorado al pastor is really good), yet it has a 2.5 rating. It’s also been in business for years, so clearly something else is keeping them alive than their yelp rating. And if you look at individual reviews, there are a bunch of 4 and 5 stars, yet they disappear when scrolling a search list.

I’ve also found many 4+ star restaurants entirely overrated and quite mediocre.

It’s all about the category and how it fits into the local milieux, which might place emphasis on things you don’t care about or expect (the ambiance sucks at el faro, for example, but it’s a lunchtime tacqueria I could care less). People take away stars from it because it’s cash only. Sorry, but what exactly is it that we’re rating here?

That lack of common consensus and the wide disparity between expectations means yelp aggregates aren’t always so useful. I wish they did a better job of showing me the reviews and stars of the things that matter to me, not to the shapeless aggregate. Or at least give me a sense of the distribution to know if there’s more/less contention than normal.

[1] https://m.yelp.com/biz/el-faro-san-francisco-3

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#45
post #2

CTO of The Infatuation here. We're excited to get rolling on this and have some really unique challenges ahead to extract Zagat from internal Google technology. Feel free to reach out with any questions. If you want to help us tackle this, check out our openings on our Engineering team: https://www.theinfatuation.com/careers

How does my social network play into recommendations. I often find myself asking friends with similar tastes for suggestions as random reviews online are not trustworthy, I don't think the crowd average informs me much plus food bloggers who review restuarants seem to be too out there for me. How does one personalize these reccos?

Love this and we've been thinking about it a lot. I'd say that most UGC platform ratings fall into the base rate fallacy and there is a lot more information available that could be leveraged for recommendations. A very indicative question of the direction we're looking to go is "Will I like this place given that people I trust recommend it?"

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#46
post #24
post #8

This is interesting. What’s the data use agreement like on this sale? Does google get to retain all of Zagat’s historical data? Or is it sold to the Infatuation? They just bought Zagat in 2011, so selling it so quickly seems odd. It’s an undisclosed amount, so I assume it’s at a loss from its $151M purchase. I hope it eventually becomes public knowledge through Google’s SEC filings. If this is just a way to buy deep…

They just bought Zagat in 2011, so selling it so quickly seems odd. It’s an undisclosed amount, so I assume it’s at a loss from its $151M purchase. Buying Zagat seemed like it was Marissa Mayer's project, so when she left it is possible there was no longer a real champion of the Zagat acquisition left at Google.

Relevant: http://www.businessinsider.com/google-zagat-story-2013-6?IR=...

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#47
post #8

This is interesting. What’s the data use agreement like on this sale? Does google get to retain all of Zagat’s historical data? Or is it sold to the Infatuation? They just bought Zagat in 2011, so selling it so quickly seems odd. It’s an undisclosed amount, so I assume it’s at a loss from its $151M purchase. I hope it eventually becomes public knowledge through Google’s SEC filings. If this is just a way to buy deep…

Could this be related to antitrust scrutiny in EU?

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#48
post #41

So - Zagat and the Infatuation have a reputation for quality over quantity, and function more as "restaurant guides" than "review services", such as Yelp (fwiw, Yelp sucks). I'd wager that Google doesn't have a platform like this in its corporate strategy. What other high (-er) quality, curated content does Google provide? I suppose a case could be made for its SEO algorithms (if you call that curating), but I feel t…

Don't have too much context on high (er) quality content in the rest of Google's portfolio, but we definitely were drawn to Zagat and saw it as a great counterpart to The Infatuation for exactly this reason. Quality over quantity will remain our principle strategy to tackling this space, but we will be exploring new avenues to scale this out more broadly with Zagat moving forward.

Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site

#50
post #38

Earlier quoted context omitted.

Congratulations! This looks like a great purchase, especially for the brand value of Zagat. Do you see The Infatuation continuing to focus on reviews, or adding in more analytics a la Medallia or Revinate? We do customer feedback analysis and have a few clients in the restaurant space - it's always interesting to hear about what value-adds review sites can have.

Our take right now is that The Infatuation will focus on subjective takes with our reviews and guides and Zagat will be more data driven from the community. That being said, we're going to have to be pragmatic through this. Would love to hear some of the feedback you've heard about review sites in general.

Absolutely, that makes sense.

Sure, would love to talk - we've worked with a few large restaurant/hospitality brands so far. Mainly the feedback has been around patterns of reviews, difference in tone, and whether review sites require a comment in addition to a rating or not.

Happy to talk offline at neel@datanautix.com

Post reply on HN