I'd wager that Google doesn't have a platform like this in its corporate strategy. What other high (-er) quality, curated content does Google provide? I suppose a case could be made for its SEO algorithms (if you call that curating), but I feel that has more applications for its existing review service than something like Zagat.
Google to Sell Zagat to The Infatuation, an Upstart Review Site
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Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#42Question: How does the Infatuation make money? I see they've only raised $3.5mm in seed funding, but over the last few years, they've been blowing up the restaurant review industry.
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#43CTO of The Infatuation here. We're excited to get rolling on this and have some really unique challenges ahead to extract Zagat from internal Google technology. Feel free to reach out with any questions. If you want to help us tackle this, check out our openings on our Engineering team: https://www.theinfatuation.com/careers
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#44Earlier quoted context omitted.
Really? I find even Yelp reviews low quality in general, so I use older methods (food forums like Chowhound or eGullet, some bloggers I'm familiar with, sometimes even newspaper critics) to find restaurants. Too many Yelp reviewers take off points for feeling disrespected in odd ways or don't know much about food to begin with. I don't really trust a completely random person's opinion on food, so I prefer going to th…
>Too many Yelp reviewers take off points for feeling disrespected in odd ways or don't know much about food to begin with. Plus Yelp has a bad history of extorting money from businesses by controlling which of their reviews show up. Agreed, the individual reviews are usually useless. But their aggregate star rating is great. A 4.5 star place with hundreds of reviews is guaranteed to be amazing without fail. 4 star is…
I’ve also found many 4+ star restaurants entirely overrated and quite mediocre.
It’s all about the category and how it fits into the local milieux, which might place emphasis on things you don’t care about or expect (the ambiance sucks at el faro, for example, but it’s a lunchtime tacqueria I could care less). People take away stars from it because it’s cash only. Sorry, but what exactly is it that we’re rating here?
That lack of common consensus and the wide disparity between expectations means yelp aggregates aren’t always so useful. I wish they did a better job of showing me the reviews and stars of the things that matter to me, not to the shapeless aggregate. Or at least give me a sense of the distribution to know if there’s more/less contention than normal.
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#45CTO of The Infatuation here. We're excited to get rolling on this and have some really unique challenges ahead to extract Zagat from internal Google technology. Feel free to reach out with any questions. If you want to help us tackle this, check out our openings on our Engineering team: https://www.theinfatuation.com/careers
How does my social network play into recommendations. I often find myself asking friends with similar tastes for suggestions as random reviews online are not trustworthy, I don't think the crowd average informs me much plus food bloggers who review restuarants seem to be too out there for me. How does one personalize these reccos?
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#46This is interesting. What’s the data use agreement like on this sale? Does google get to retain all of Zagat’s historical data? Or is it sold to the Infatuation? They just bought Zagat in 2011, so selling it so quickly seems odd. It’s an undisclosed amount, so I assume it’s at a loss from its $151M purchase. I hope it eventually becomes public knowledge through Google’s SEC filings. If this is just a way to buy deep…
They just bought Zagat in 2011, so selling it so quickly seems odd. It’s an undisclosed amount, so I assume it’s at a loss from its $151M purchase. Buying Zagat seemed like it was Marissa Mayer's project, so when she left it is possible there was no longer a real champion of the Zagat acquisition left at Google.
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#47This is interesting. What’s the data use agreement like on this sale? Does google get to retain all of Zagat’s historical data? Or is it sold to the Infatuation? They just bought Zagat in 2011, so selling it so quickly seems odd. It’s an undisclosed amount, so I assume it’s at a loss from its $151M purchase. I hope it eventually becomes public knowledge through Google’s SEC filings. If this is just a way to buy deep…
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#48So - Zagat and the Infatuation have a reputation for quality over quantity, and function more as "restaurant guides" than "review services", such as Yelp (fwiw, Yelp sucks). I'd wager that Google doesn't have a platform like this in its corporate strategy. What other high (-er) quality, curated content does Google provide? I suppose a case could be made for its SEO algorithms (if you call that curating), but I feel t…
Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#49Re: Google to Sell Zagat to The Infatuation, an Upstart Review Site
#50Earlier quoted context omitted.
Congratulations! This looks like a great purchase, especially for the brand value of Zagat. Do you see The Infatuation continuing to focus on reviews, or adding in more analytics a la Medallia or Revinate? We do customer feedback analysis and have a few clients in the restaurant space - it's always interesting to hear about what value-adds review sites can have.
Our take right now is that The Infatuation will focus on subjective takes with our reviews and guides and Zagat will be more data driven from the community. That being said, we're going to have to be pragmatic through this. Would love to hear some of the feedback you've heard about review sites in general.
Sure, would love to talk - we've worked with a few large restaurant/hospitality brands so far. Mainly the feedback has been around patterns of reviews, difference in tone, and whether review sites require a comment in addition to a rating or not.
Happy to talk offline at neel@datanautix.com