Earlier quoted context omitted.
Makes one wish we'd get closer to 100% adblock coverage...
Who do you think pays for the content you consume?
Businesses will find a way just like how cryptocurrencies will find a way to scale /s
What I Learned Burning $14k on YouTube Ads for Candy Japan
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Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#4214k is nothing. Lookup how much a single billboard beside a highway costs.
I watch youtube all the time. I some ads, at least the first few seconds. I have never clicked on one deliberately and certainly would never be a convert, but i do know these companies exist. That is worth something.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#43People inexperienced in online adversities often think that they can pay for conversions. That is not the case. You’re paying to get your message out. Very very few people will immediately act because of an ad. But if you hit them enough, they may later convert. Tracking those late conversions is imprecise. This does not mean advertising is useless. But it is not generally a game for those with a tiny budget or a sho…
There actually are ways like market mix models and multi touch attribution models to account for impact of those "late conversions" across multiple channels but requires fairly sophisticated data integration and modeling and is generally worth it only if you are optimizing millions of dollars in ad spend. The tools Google/Facebook currently provide are not really sophisticated enough for such work. Source: I work on…
Could you possibly point to by resources on these models?
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#44The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
I thought it was fine
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#45Great read. I am in a similar place with a small business. We have a commercial and animation and are considering doing YouTube ads. It sounds like it might be worth doing if the service is profitable enough per user. Really appreciate this detailed writeup of his experience.
I think it's easy to have a takeaway like "you will make money if you are profitable enough per user", but this depends a lot on how good your targeting is, and just how compelling your product & ad are.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#46Earlier quoted context omitted.
Assuming Google Analytics tying it all together.
And perhaps spying through Google searches and chrome? I guess Google never spies on you except by proxy via analytics - but then, if they correlate views on YouTube with analytic hits, that's not really true. Anyway, the above, as well as: > If that still doesn't make your campaign profitable, there are broader exclusions and bid adjustments you can make based on age, gender, device, location, parental status and ho…
Google does use the "anonymous" usage stats from Chrome to inform AdWords. Source: I personally developed on this feature. Response to rebuttal: the tree you're looking at isn't actually what's complied into the Chrome binary.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#47tl;dr like nearly all internet advertising it wasn't worth it other than for the experience
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#48I really like the honesty about how he lost money buying youtube ads...feels like there's definitely a market for an self-serve "pay x amount a month" for "y results" app if you will.
That doesn't exist because it's impossible. Advertising doesn't work like that and anyone who could actually guarantee results would become bigger than Google overnight.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#49People inexperienced in online adversities often think that they can pay for conversions. That is not the case. You’re paying to get your message out. Very very few people will immediately act because of an ad. But if you hit them enough, they may later convert. Tracking those late conversions is imprecise. This does not mean advertising is useless. But it is not generally a game for those with a tiny budget or a sho…
Indeed you mainly just buy awareness of your service. The road from awareness to trial can be quite long.
Re: What I Learned Burning $14k on YouTube Ads for Candy Japan
#50I ordered a voiceover with a professional actress reading out the lines properly.
Where does a person order voiceovers?