Earlier quoted context omitted.
> Apple's Emoji designs are copyrighted to Apple. They aren't copying the emoji, though, except in the extremely pedantic sense that some transient copies get created in the process of the device displaying the fonts that it shipped with, but that is obvious fair use even under the most restrictive interpretation of fair use. Copyright has no bearing on this. > If people started using Apple's logos on the App's UI, t…
> Pretty much every company uses some combination of characters as a key marketing strategy (the company or product name). Do they need to create their own font to be able to display their name? No, but they do have to use a font with a license that permits you to do so. You can't just type your company name in Helvetica and go with it, Linotype will want to have a fee. (often a one-time non-recurring payment)
If I was shipping the font with my app, then I would need a license to the font.