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Snap Revenue Surges 72% on User Growth, Advertising Gains

bloomberg.com

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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#41

Post by lev99 »

pkamb wrote: post #39
lev99 wrote: post #4

Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…

How do you get Popular Mechanics on the Publishers tab? I only see Kylie Jenner.

I opened my snap app and I saw it. Maybe it knows too much about me.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#42

Post by lev99 »

nradov wrote: post #29
lev99 wrote: post #4

Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…

Why would I want to "engage" with "lifestyle brands"? Am I missing something here? What does that even mean?

Engaging means to give them attention, and assumes a level of active participation. In this case engaging means clicking, watching, swiping, and sharing.

Lifestyle brands are a type of business as varied as Wired Magazine to Rayban Sunglasses. They aren't selling a product, but a "lifestyle" or a feeling. Some people legitimately feel differently when drinking Pepsi verses Coca-Cola.

If you see a popular guy wearing Gucci it can increase the value you give that brand. Gucci has a markup because of this "lifestyle" effect.

Edit: Lifestyle brand literally has a Wikipedia article on it, if you want to know more.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#43

Post by pinot »

nradov wrote: post #29
lev99 wrote: post #4

Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…

Why would I want to "engage" with "lifestyle brands"? Am I missing something here? What does that even mean?

You're not the target demo.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#44

Post by dannyw »

GuiA wrote: post #30
aphextron wrote: post #13

I absolutely hate Facebook, but I think Snap is really getting 'social media' right. There's no political nonsense or advertising being shoved down my throat, just endless cat videos and memes from my friends the way it should be. When my friends post something, it's guaranteed I will see it. There are options for group chat and 'forum' style communication, but the core experience is intimate and private. They're doi…

This fundamental property of "show me only things from people I explicitly added, and show me everything they post (ideally in reverse chronological order)" is what many (myself included) seem to want from social media. Sadly, it seems to be directly at odds with what companies want, because social networks often start off with having that property and lose it as they need to make the investors happy. - Facebook -> h…

Snapchat's new update makes this not true. Your friends tab is ranked by an algorithm, and is no longer in reserve chronological order.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#46

Post by manderson2080 »

spuiszis wrote: post #33

Alternative headline: SNAP somehow surges 22% in after-hours trading despite reporting a $3.5BN loss and burning $819MM in cash. While revenue and user growth are both positive signs, there are still plenty of red flags. SNAP's hefty valuation is based on much higher growth rates and a faster route to profitability that still has yet to be seen. [1] https://investor.snap.com/~/media/Files/S/Snap-IR/reports-an... Edit…

$1.99BN was accrued over previous years from stock-based compensation. This is very standard for companies in the year they IPO.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#48

Post by beachy »

CobrastanJorji wrote: post #19
bigtones wrote: post #2

A loss of $3.45 Billion for the year - that is absolutely mind blowing. That is a net loss of USD $393,000 per hour for every hour of 2017.

Put another way, this is roughly the cost of walking through a town at 0.1 MPH, destroying every house you come across.

I visualise $1b as about the cost of building a shiny new casino in Vegas, or a large cruise ship.

I like these comparisons because I can see them, and marvel at the sheer bigness of them.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#49

Post by zjaffee »

pkamb wrote: post #39
lev99 wrote: post #4

Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…

How do you get Popular Mechanics on the Publishers tab? I only see Kylie Jenner.

Search for it? Also you can "tell the algorithm" that you want to see less Kylie Jenner (I did that, and I've started to enjoy the kind of content that's been popping up).

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#50

Post by zjaffee »

pkamb wrote: post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

Yes (at least with the new version), you should be able to long click on the story and say show less of this. (Source, I've done this and it's worked pretty well).
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