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Facebook User Growth, Time Spent Fall on News Feed Changes

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Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#41
post #14

Earlier quoted context omitted.

It was a generic 4-6, not targeted, neither was it profiling you while you watched it

Television programming has been profiled and targeted for decades. It just wasn't as granular and accurate as it is on the web.

While true, that kind of understatement seems calculated to miss the point. FB is targeting the individual, tv targeted entire demographics.

It is a poor comparison.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#42
post #28

Respect for journalism is as much about avoiding headlines like this that sneakily imply some sort of baseless causation via - in this case - the word "After" as it is about bad science in Fox News coverage of global warming. When we let poor journalism like this headline go uncontested we erode public trust.

Headlines are why I rarely read online news articles anymore, and typically just view the comment sections, either here on HN, or Slashdot, etc. It never used to be this bad. One would think that with public trust in the media at an all time low, they would make an effort to be less sneaky and clickbaity, at the very least with their headlines, but....... nope.

> public trust in the media at an all time low

Is that a fact or opinion? Likely they're seeing ad-revenue increasing with the clickbait titles, giving them a data-driven reason to pursue this (short-sighted) strategy. Long-term, they may lose their readership once they catch on.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#44
post #33

From my readings, something Facebook has been struggling with for a couple years is getting people to post more personal updates. Thus their Newsfeed changes de-prioritizing articles, and thus (I figure) their experiments such as showing short posts in large font sizes, and enabling MySpace-like gradient backgrounds on text posts... This dynamic makes me recall something: Anyone remember how back in the day (like 200…

That was prior to chat though, and more of a desperate attempt to chat in an interface that didn't do a good job supporting it. When chat and then messenger came along there was no need to do that anymore.

Yeah but what I'm suggesting is that the semi-public nature of wall-to-wall conversations gave Facebook a more personal vibe. I could see my friends talking and my friends could see me talking with other friends, sharing jokes, saying "I had fun at the party", stuff like that...

I think Facebook wants people to log on and post things like "It's a tough day at work but I'm looking forward to watching Black Panther" instead of just posting another link about "check out how the primaries were rigged!11". And I think the way the Newsfeed works with highly-specific posts and comments is part of the problem. There's less opportunity for laid back semi-public chatter.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#45
post #33

From my readings, something Facebook has been struggling with for a couple years is getting people to post more personal updates. Thus their Newsfeed changes de-prioritizing articles, and thus (I figure) their experiments such as showing short posts in large font sizes, and enabling MySpace-like gradient backgrounds on text posts... This dynamic makes me recall something: Anyone remember how back in the day (like 200…

I couldn’t possibly comment on recent Facebook struggles.

But, on the wall-to-wall thing: it still happens, but it’s generally associated with elderly or candid people who might not grasp the visibility of their post.

One thing that I feel you should be able to do is pick an audience when you write on someone’s wall. De facto, people often do that for birthdays and those rarely appear much.

I see a lot of the same casual conversations in Groups -- assuming you have groups of friends there. Those are cool and generally where the banter happens for me.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#46
post #33

From my readings, something Facebook has been struggling with for a couple years is getting people to post more personal updates. Thus their Newsfeed changes de-prioritizing articles, and thus (I figure) their experiments such as showing short posts in large font sizes, and enabling MySpace-like gradient backgrounds on text posts... This dynamic makes me recall something: Anyone remember how back in the day (like 200…

That was prior to chat though, and more of a desperate attempt to chat in an interface that didn't do a good job supporting it. When chat and then messenger came along there was no need to do that anymore.

Most of the people who used facebook in 2004–2006 had (and used) other ways to chat via their computers or cellphones. Most people’s profiles listed their phone numbers, email addresses and various chat service handles.

Facebook wall conversations were not used as a poor imitation of private chat, but a separate form of quasi-public communication.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#47
post #33

From my readings, something Facebook has been struggling with for a couple years is getting people to post more personal updates. Thus their Newsfeed changes de-prioritizing articles, and thus (I figure) their experiments such as showing short posts in large font sizes, and enabling MySpace-like gradient backgrounds on text posts... This dynamic makes me recall something: Anyone remember how back in the day (like 200…

> something Facebook been struggling with for a couple years is getting people to post more personal updates.

This is what I perceive as well.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#48
post #29
post #12

This is a chance before the U.S mid-terms for them to prove to the public they've learned from their mistakes.. 1). prevent the spread of fake news.. they need a better solution than the user-tagging bs if an article is valid or not. there was a scientologist that had an account that wasn't active for 5+ years, that started posting how puerto rico wasn't that bad when the storm first hit. why is this account not bein…

> 3). ban fake accounts / tie in a real human behind the account. 100000 fake users means a lot less to me if i'm an advertiser than 10 real people. so i posted this in another thread in response to twitter, and it got kind of drowned out but with regards to authoritative/oppressive governments subpoenaing facebook to get a user's identity for voicing an opinion that isn't in line with the regime's. how do you solve…

In German there's a term called Eierlegende wollmilchsau. A wool pig that gives milk and lays eggs.

A reason that term exists is because there's a tendency for Germans to wait to commit to, or outright dismiss choices because they do not meet ALL of a list of requirements.

I bring it up because I do not believe that it is possible to have an identity and anonymity concurrently while the service achieves all of its goals.

Either the service caters to anonymity, or it caters to identity. Trying to sit on the fence too long results in more specialized services dividing the customer base.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#49
From the analyst covering "They’ve warned about a decline in one of the basic fundamental financial drivers." which was "changes in the fourth quarter that cut the number of viral videos in people’s news feeds. Those tweaks, and others, have already reduced time spent on Facebook by roughly 50 million hours a day, he noted."

I am going to assume that FB is smart enough to have figured out how to trim the 50m hour engagement # from an ad cohort that is likely not that profitable or important.

Because guess what - the brand advertisers that elevate overall CPM already don't want to be in your shitty viral cat video, or your stupid publishers-gaming-FB with autogenerated content.

I would go a step further and predict that within this quarter we see an internal FB study for advertisers suggesting that their algorithm that trimmed that 50m in hours has actually IMPROVED the value of the advertising by a commiserate level.

Re: Facebook User Growth, Time Spent Fall on News Feed Changes

#50

Facebook, Instagram, Snapchat, Twitter usage are all down. People are just spending less time on social media apps for some reasons these days. https://www.similarweb.com/blog/social-media-usage

The trend is moving towards private chatrooms (whatsapp, telegram, slack, messenger groups). People are tired of public social media.

Even as a pretty public twitter/fb/etc person, I'm finding that my social activity increasingly happens in private and semi private chats. For most of my friends, they use chat groups exclusively. The only times they post on Facebook/Instagram publicly is when they need to brag about some semi-big event.

Instagram Stories are popular tho. They seem to have mostly replaced the old casual personal posting.

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