41–50 of 81 posts
At least in the UK each of the big cinema chains runs there own equivalent to this, and they push their staff hard to sell passes because the actual seat costs them a negligible amount of money, and people who “aren’t paying” for the seat are more likely to buy food and drink.
I still remember when movie theaters provided a different experience - and I'm in my late 20's, so it was not that long ago. Movie theaters became just another living room - people go there chat, comment and eat during the movie just like they were at home. It became such an obnoxious experience, where people are shoved into a room and door is closed. This goes to say: movie theaters had a lot of distribution costs r…
It depends on the theatre. I only go to a regular movie theatre when I'm back home seeing my parents. I enjoy the theatre experience where you get reclining seats and you get to reserve your seat beforehand. The next step is the dinner and movie experience where you get to both enjoy reserved seating and get food served while you're eating. Those theatres by necessity aren't as crowded and you have a much better expe…
Earlier quoted context omitted.
I've seen that kind of behaviour in the US (and that was 10 years ago already). I've never seen it in Europe however, I just thought that's the way Americans enjoy a movie in a theater (a way that really turns me off, actually).
Where in the US have you been watching movies? I’ve never experienced this. The worst I’ve seen (and it bugs the heck out of me still) is people clapping when something big happens, but that is still quite rare. I’ve seen films in upstate NY, SF, SD, LA area, and beautiful New Hampshire.
I don't quite follow the angle of promoting smaller studios' movies. If I am such a studio, and pay moviepass $100k to push a movie, and then that results in $1M tickets sold thru MoviePass, and I get $500k (or whatever), didn't MoviePass just lose $900k? MoviePass is both the marketing channel AND consumer. The studio has to make a profit and that has to come from somewhere - MoviePass' profit.
> Helios and Matheson, an analytics company which has a majority stake in MoviePass This here is the juice: Big data. The more customers they have, the better - they have validated full names, birthdates, addresses and CC numbers (and most likely also ethnicity) linked with the data when they visited what movie and even if the customers repeatedly visited a movie. MoviePass has, effectively, four distinct customers:…
Is that data that valuable though? Its not that unique, off the top of my head there are several companies that have similar datasets, Every movie theatre chain, every online movie booking service, every movie review site
I don't quite follow the angle of promoting smaller studios' movies. If I am such a studio, and pay moviepass $100k to push a movie, and then that results in $1M tickets sold thru MoviePass, and I get $500k (or whatever), didn't MoviePass just lose $900k? MoviePass is both the marketing channel AND consumer. The studio has to make a profit and that has to come from somewhere - MoviePass' profit.
Ah, but it their customers watched other movies, they would have lost $1M, so it's better. If the intent is to get movie attendance data at any cost (as it seems), getting it at less cost is better.
That's what seems weird about this whole gravy train - the various drivers of the business clash with each other. More movies per person, more data, but more margin loss. Fewer movies per person, more margin, less data. More studio deals, more revenue, less margin.
I think they're exploring various business models and finding where the sustainable value is. Will be interesting to see!
How do so many other companies like this make money? For example, HQ: the live trivia game show app that gives away a few thousand dollars multiple times per day. There's no ads, and no in app purchases. Besides burning through VC money like it's 1998, what's the business model?
I don't quite follow the angle of promoting smaller studios' movies. If I am such a studio, and pay moviepass $100k to push a movie, and then that results in $1M tickets sold thru MoviePass, and I get $500k (or whatever), didn't MoviePass just lose $900k? MoviePass is both the marketing channel AND consumer. The studio has to make a profit and that has to come from somewhere - MoviePass' profit.
Ah, but it their customers watched other movies, they would have lost $1M, so it's better. If the intent is to get movie attendance data at any cost (as it seems), getting it at less cost is better.
I can't believe there isn't a way to get movie attendance data for less than, say, 5$ per data point.