I see. FB is adopting a similar model to Tecent's WeChat Moments in which users primarily see content shared by friends and family. It worked for WeChat but let's how it goes for Facebook.
Facebook Overhauls News Feed to Focus on What Friends and Family Share
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Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#42I'm guessing that this change won't affect the dopamine-release strategy they were engaging with before. There are far more issues with Facebook rather than the need to tweak the network to ad post ratio in the news feed.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#43The FB feed has been terrible since it changed from a chronological list. Doubt this will improve anything.
Unless you have a small number of FB contacts (AKA “friends”) chrono is probably rapidly overwhelmed. I wanted chrono too, but it’s just too much. OTOH it’s absurd that if you want to see again that post you saw last week — or this morning! — you probably can’t find it. That can be true in the HN firehouse too though sometimes you can dredge it out of your browser history. Good luck trying that w/FB My gf works on th…
OTOH it’s absurd that if you want to see again that post you saw last week — or this morning! — you probably can’t find it
Forgive my ignorance, don’t have a FB account, but there’s no “search the feed” functionality? That crazy, WTH is the point if something blips by and I have no way to find it again? Something something monetization, but it seems like that would be a major oversight.
But silly me, I’m probably making the mistake of looking at it from the user’s perspective.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#44I believe this is step 1 in entering/dominating another industry: influencer marketing. Hear me out. I have 3 friends who have started “influencer marketing” companies that fly out 20 or so influencers, and brands pay for posts during their trip. I’m not too well attuned to the economics of it, but from what I can see, it’s profitable.
Facebooks move of doing this is probably to ultimately purposefully change the incentives for advertisers. Now, advertisers, who have went all in to social networks will have to retain that channel, since it happens to work so well. And they’ll be paying more per ad, as a result of the economics of this new marketing paradigm. Influencers (when FB takes over this market, I’m sure they/we won’t be called that) and Facebook is, please excuse my use of a buzzword, a true synergy. I mean, who wouldn’t want free stuff* (with the catch that you have to post about the product x times in a given time frame)? By using the whole network as a conduit for advertising, I think this is going to be huge.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#45Good intentions or not, we must remember that history has proven time and time again, when any entity has far too much unchecked power, it is inevitably exploited by bad actors.
A user base of two billion users without any real accountability is a scary thing. The only people policing Facebook are Facebook. We would never agree to a having a single dictator who answers to no one, why should Facebook be treated any differently?
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#46Josh Marshall just now: "Announcement to publishers who reshaped business models around Facebook. Bye." https://twitter.com/joshtpm/status/951615904760172545
Yep. It's just clever spin on making publications pay for their FB "subscribers" to even see their posts.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#47Wait, Facebook cares about engagement between people instead of between people and ad-supported lowest common demoninator content? Could have fooled me over the past several years. I’m really cynical about FB but it really has earned it. I hope it becomes more useful, because for me their original value proposition to users was great but has totally lost its way as they’ve monetized.
Yea, at this point I'd be willing to pay $10/month for a social network that respected my privacy, didn't bombard me with ads, and just generally treated me as a customer , rather than product . The trick of course is convincing anyone who isn't me to pay :) Heck, maybe it should be a non-profit.
I use umatrix chrome extension to block FB and twitter to the max and almost every ad server. That keeps FB and twitter and a bunch of other nonsense out.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#48This change was tested for months in several smaller countries including mine. I am not on facebook, but I know that media here hate the change. They lost tens of percents of traffic overnight.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#49Josh Marshall just now: "Announcement to publishers who reshaped business models around Facebook. Bye." https://twitter.com/joshtpm/status/951615904760172545
If it's bad for journalists and advertisers then it's good for users.
It's only bad for media companies who use pretty awful tactics to get eyeballs.
The trick is really to stop worrying about clicks to your site and focus on good content that people will engage with (share, comment, like, whatever). If it's good content people respond well to it and will seek out your brand.
You see the same thing with the savvy companies on Instagram/Snapchat/etc
It's only bad if you're essentially a click-bait factory.
Re: Facebook Overhauls News Feed to Focus on What Friends and Family Share
#50So, like it was in the beginning? That's some innovation right there, boy.