41–50 of 59 posts
The moment I read this a huge banner obscuring 80% of the page popped up inviting me to "join banner ad network" or somesuch.
I couldn't care less about "unethical obstruction" by AdBlock as long as advertisers feel that they can freely obstruct me.
There are many problems with the state of online advertising today. First of all, far too many online ads are actually fraudulent. They are either advertising dubious products, like penis enlargements pills or lose weight fast, or are click-baits for other ad-loaded pages. And of course, there is malware served along with the ads. And the remaining more or less legit ads are damn annoying. So for me, I try very hard…
So you used to find online ads interesting/useful and click before? I always thought at least tech literate people don't click on ads at all. I for one don't recall a single time I clicked on an online ad (mostly due to your reasoning that they are dubious.).
I have bought Tile, and Amazon Products and I have used Clarfai in projects.
If the ads are that useful I will click them.
> “I’m really not worried about whether advertising will be able to find its way through digital channels. I am concerned — very, very concerned — that costs of ads will go up and up and up from this unethical obstruction”. The moment I read this a huge banner obscuring 80% of the page popped up inviting me to "join banner ad network" or somesuch. I couldn't care less about "unethical obstruction" by AdBlock as long…
> “I’m really not worried about whether advertising will be able to find its way through digital channels. I am concerned — very, very concerned — that costs of ads will go up and up and up from this unethical obstruction”. The moment I read this a huge banner obscuring 80% of the page popped up inviting me to "join banner ad network" or somesuch. I couldn't care less about "unethical obstruction" by AdBlock as long…
There are many problems with the state of online advertising today. First of all, far too many online ads are actually fraudulent. They are either advertising dubious products, like penis enlargements pills or lose weight fast, or are click-baits for other ad-loaded pages. And of course, there is malware served along with the ads. And the remaining more or less legit ads are damn annoying. So for me, I try very hard…
The industry is pretending that they did not notice that trend, but that will come to bite them sooner or later.
The longer they delay the U turn, the less reversible this idea gets in minds of Internet users
Reading this article just makes me want to rent a bunch of cloud instances or something and set up a bunch of bots to contribute to more "ad fraud". Burn those ad money, as fast and as much as possible.
That's fine, but don't forget it pays for the bulk of journalism globally. What's your alternative revenue model?
I also wonder how the listed stats on how well people remember the last banner ad they saw compares to magazine, newspaper, and TV ads. And how the numbers change with different layouts and approaches. I'm sure there are people in the industry who have numbers on this, and they must not show what I think they show. But the direction web advertising is going is not a healthy direction for anyone involved. I feel like a major change in the CW around the current approach to online ads has to happen.
Ad blockers would be easily thwarted if publishers hosted the ad content themselves. There's obviously a question of potential impression-count fraud to be addressed, but magazines and newspapers and TV and radio broadcasters have all solved their own versions of these problems. But it's not like the current system of ad networks that are filled with literal scams and thousands or millions of fake websites serving fake ads to fake clients via fake web searches are exactly fraud-free. I think the software engineers who've created the current broken system did too good a job of selling their cleverness, and we've got a bunch of wrongheaded metrics and approaches that are feeding a vicious cycle. How do we break out? I have no idea. But the answer has to come from the publishers and the companies looking to advertise. Podcasting seems to have found a far healthier balance. And maybe we're just in the golden age and the money ultimately won't be there in the long run, but regardless, the web is long past its own golden age.
It's time for display (or, for that matter, all ) ads to die. Web pages are unusable without adblockers, because otherwise ads will annoy you more and more to the point of throwing your machine out of the window... It is the greed of a few in our industry that has made the lives of everyone else pretty miserable.
I've spent some time recently about what the world would look like without advertising at all (or very limited types). Is that a thing that has a name?
It's time for display (or, for that matter, all ) ads to die. Web pages are unusable without adblockers, because otherwise ads will annoy you more and more to the point of throwing your machine out of the window... It is the greed of a few in our industry that has made the lives of everyone else pretty miserable.
I've spent some time recently about what the world would look like without advertising at all (or very limited types). Is that a thing that has a name?
That is what fraud and malware are doing to the web ad industry. And they don't mind doing that.
So, the reason that ad blockers are killing the ad industry lies in the industry itself. There is not enough self regulations on spam, malicious sites, fraud, etc. For emails, we have filters that remove the majority of spams, but for ads, there is only ad blockers that remove ads indiscriminately. If ad platforms cannot find a way to remove the majority of those, the industry is simply doomed.