This evening we got our 171st user for our wishlist-service. When we launched it 1 year ago we tried to get it out on different channels like Reddit and HN without much success, while we _did_ see success in just talking about it to friends and family, and had just over 100 users in January this year. Since then, we've done close to zero marketing, and it's been amazing to see new signups, wishlists and items being c…
How to get your first 100k active users
41–50 of 159 posts
Re: How to get your first 100k active users
#42This evening we got our 171st user for our wishlist-service. When we launched it 1 year ago we tried to get it out on different channels like Reddit and HN without much success, while we _did_ see success in just talking about it to friends and family, and had just over 100 users in January this year. Since then, we've done close to zero marketing, and it's been amazing to see new signups, wishlists and items being c…
I have a suggestion for wishy (if you're not doing this already of course). Extract out the most popular items that people are sharing (no identifying information connected, only extract out super items that you can identify well, like "Wonder Woman on blu ray"), or similarly build your own curated lists based on what's popular right now (eg a new PS4 game). Build some categories that they belong to ("video games" or…
To be honest, I wish I had this two weeks ago when I was making my own wishlist!
Thank you for taking the time to suggest a feature!
Re: How to get your first 100k active users
#43"Grow even before you launch" and "Go big or go home" really resonate with me. We were able to sign up a few thousand people to our new product waitlist through two main channels: exhibiting at conferences and answering questions on Quora. In the past, I would have just done a small beta with friends, but I guess I'm getting a little wiser over the years :) Going big from the beginning is really a tough one. I alread…
I was an early employee of Quora and can vouch for it being a good place to do content marketing! I really love that site. The idea that you should have a small scope and narrow focus is the one very common piece of startup advice I struggle with. In my experience at Winnie, whenever we "thought small" growth would stall out. I think if your product is just better with higher numbers of users, get as many people into…
Re: How to get your first 100k active users
#44This evening we got our 171st user for our wishlist-service. When we launched it 1 year ago we tried to get it out on different channels like Reddit and HN without much success, while we _did_ see success in just talking about it to friends and family, and had just over 100 users in January this year. Since then, we've done close to zero marketing, and it's been amazing to see new signups, wishlists and items being c…
In case anyone is wondering (like I was), I think this is the site: https://wishy.gift
Re: How to get your first 100k active users
#45BTW, I'm the OP and am happy to answer questions here. My expertise is obviously in consumer internet products but I spend a lot of time thinking about growth. It's my superpower!
Regarding the part about native apps, would you go as far as even restraining from publishing any app, if native app developers are not available (or not in the budget) in the beginning?
Re: How to get your first 100k active users
#46Re: How to get your first 100k active users
#47Not that you need my vote, but I agree with all of this. In particular: - Go true native, not hybrid - Use ads for testing ideas - Don't forget about email! I'm also intrigued by your approach of not going market-by-market like a lot of local-focused marketplaces do. Your approach seems to make sense, and obviously worked for you. I particularly like that you had a different onboarding flow for users in new markets,…
Go true native, not hybrid Users don't care. Most of them can't tell.
Developer apathy becomes user apathy. If you make great apps, your customers will be enthusiastic about using them. If you make mediocre apps, you will attract mediocre users, or no users at all.
Re: How to get your first 100k active users
#48In particular the “mobile-only” resonates with me well. I have seen a number of products only provides a homepage to send me to their appstore/google play. In some cases I was trying to see what job openings were available. I was suprised to see no “career” page. Hmm Did they hide that in the webconsole / developer console? Nope!
So please do not do that to both your users and your potential hires. Your modern website should be mobile friendly, and if you are mobile-focus like instant messenger, that makes sense - but I recommend adding a desktop version later. I have facebook messenger, WhatsApp and Telegram installed on my Macs so (1) I don’t need to switch gears constantly, and (2) there are times I need to transfer stuff over from desktop...
Partnering with people in the same pace is a great idea. For example. Reaching out to Youtubers who are parents early on, brainstorm with them, and invite them to your paid sponsorship could help in your case.
At last, I am surprised you are able to register winnie.com. I would have expected it taken and if so I wonder how much it cost to buy it.
Re: How to get your first 100k active users
#49This evening we got our 171st user for our wishlist-service. When we launched it 1 year ago we tried to get it out on different channels like Reddit and HN without much success, while we _did_ see success in just talking about it to friends and family, and had just over 100 users in January this year. Since then, we've done close to zero marketing, and it's been amazing to see new signups, wishlists and items being c…
Re: How to get your first 100k active users
#50Best takeaways from the article (no particular order): - Retool ads as a way to test for and identify demand. - Bait people with truly useful content where they're already looking, and then direct them to your app. - Simple changes in wording or flow of UX can increase shares dramatically. - Get featured in app stores. How? - Integrate with latest device features being pushed - Adhere to vendor design standards - Ema…
The best way to get those 10 enthusiastic users, without being a social butterfly (in a traditional sense), is to manufacture them through inclusion. For example, find a subreddit that is relevant to what you're doing, and sell a batch of users on being early adopters (a certain type of people love that). Then give those people credit, attention, and make them feel like their input matters and that their contribution to the thing matters. Basically, make it personal for them, cultivate that experience. For a lot of people those last few concepts can be very rewarding, they'll become your first cheerleaders (and just one of those on eg Reddit can spark something). I've observed that people who are not traditional social butterflies, can still often function at a decent social level on sites like Reddit (at least enough to do what I've described).