Do a little searching on the people pushing the "2x" Fork - Here's one example, CEO of OP's link Coinbase.com: >Coinbase CEO Owns More Ether Than Bitcoin - Coinjournal >Coinbase CEO Armstrong: Ethereum Scaling Better Than Bitcoin Another example, The head coder on the "2x" fork has announced his own coin to ICO soon, > Jeff Garzik, ... has seen its shortcomings firsthand. So he decided to create a better digital curr…
Both Brian & Jeff are still both heavily invested in businesses that rely on Bitcoin, they are not just speculators who simply buy and hold. Their business plans are ruined if Bitcoin fees get too high. Note that 'extremely low fees' was the original selling point of Bitcoin which now has been ruined. So they were simply defending their businesses.
"The current launch plan includes launching on Ethereum chain, which will require paying ETH to obtain MTN tokens"
20% pre-mine
price starts at 1.67 ETH per MTN token
Remember Tezos? That raised a quarter of a billion dollars. There is way more money in making an ICO and saying "Bitcoin is broken! You need [new coin]!"
Brian makes money when you convert USD/BTC/ETH into USD/BTC/ETH. They announced they are adding more coins soon.
The main "2x" supporter runs "Grayscale Ethereum Classic Investment Trust" and tries to sell investors on a coin that nobody has ever used for anything ever.
The people who are "all in" on Bitcoin (the developers for example) think the "2x" fork is a terrible terrible idea. The people who are heavily invested in other coins want the "2x" fork to happen.