IMO, the entire advertising industry is composed wholly and solely of lies. That is the entire purpose for their existence.
So, one part of the advertising industry lies to another part, and we are all supposed to be incensed by this?
The advertising industry has been living a lie
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Re: The advertising industry has been living a lie
#42I spend $5m a year on programmatic ads, so I think I can answer the author's questions. > What made you think advertising on a few hundred thousand sites many any sense it the first place? I'm intending to reach millions of people with my ads. Those millions of people visit a few hundred thousand sites. Why would I only buy ads on a few sites. Big brands buy tv ads and billboards on thousands of shows, whats the diff…
I support almost all the criticism you form except the point on comsumers' not needing to know if fraud protection works or not.
Re: The advertising industry has been living a lie
#43Earlier quoted context omitted.
Judging from what kind of targeted advertising I get, pretty much any method would be better. Topic method would at least made sites I visit less annoying. I am totally wanting to investigate anti bed wetting method (or other kid related targeted ad) to buy when I am visiting sci-fi web or gaming web page page or ... get the idea. Judging from experience if people I talked about it with causually, I am not alone nor…
Absolutely! In the past year, I've been doing more computing on a tablet and I don't block ads on the tablet. I am logged in to a variety of sites and make zero effort to hide my activity. I started paying attention to the ads about six months ago, because I'd manage to notice how poorly targeted they were when I did see them. They are terrible. I think the best targeted ads have been from a company that sells barn d…
>Something is broken.
Perfect summing up.
Re: The advertising industry has been living a lie
#44Earlier quoted context omitted.
Judging from what kind of targeted advertising I get, pretty much any method would be better. Topic method would at least made sites I visit less annoying. I am totally wanting to investigate anti bed wetting method (or other kid related targeted ad) to buy when I am visiting sci-fi web or gaming web page page or ... get the idea. Judging from experience if people I talked about it with causually, I am not alone nor…
Ah, retargeting. Do a search once, be followed forever...
>Ah, retargeting. Do a search once, be followed forever...
Yep, what I do normally first thing on monday morning is to do a google search for "drone" (not that I am interested in buying one, mind you, but they are actually nice little thingies).
This way - at least up to Wednesday - I see mostly ads for drones.
On Thursday I make a search for "led lamp", just like KGIII reported for barns doors, I have no actual need of any led lamp, but it is nice to have (mostly) "known content" ads.
Re: The advertising industry has been living a lie
#45This article leaves me with several questions: once a website is revealed to be fraudulent, is there not a way for the advertisers to get their money back? And are none of the advertisers suing the people behind the fraudulent websites?
I wouldn't expect google or facebook to be cool with that since they both benefit from the fraud as much as anybody.
Re: The advertising industry has been living a lie
#46Earlier quoted context omitted.
Judging from what kind of targeted advertising I get, pretty much any method would be better. Topic method would at least made sites I visit less annoying. I am totally wanting to investigate anti bed wetting method (or other kid related targeted ad) to buy when I am visiting sci-fi web or gaming web page page or ... get the idea. Judging from experience if people I talked about it with causually, I am not alone nor…
Absolutely! In the past year, I've been doing more computing on a tablet and I don't block ads on the tablet. I am logged in to a variety of sites and make zero effort to hide my activity. I started paying attention to the ads about six months ago, because I'd manage to notice how poorly targeted they were when I did see them. They are terrible. I think the best targeted ads have been from a company that sells barn d…
Have you tried to go on your ads preference from Google Ads?
I never had bad targeted ad but I did update that page maybe 3 times in the past decade, that's maybe why.
Re: The advertising industry has been living a lie
#47This is not new news. Suprised its getting up votes. I would say most marketers are well aware of this. We try and measure down funnel. You learn who are the successful networks and who are not. Sure a percentage will be fraud but you should know your channel ROIs and be maximising that. This article may as well be written that workers only work productly for 5 hours of thw day. Or 25% of food goes to waste. There is…
Exactly this!
Being able to track what happen with your view is probably one of the big selling point with internet advertising. You can know precisely how effective your ad campaign is and optimize that. Sure maybe there's fraud but if you maximize your ROI, you will inherently minimize fraud.
Re: The advertising industry has been living a lie
#48Earlier quoted context omitted.
Absolutely! In the past year, I've been doing more computing on a tablet and I don't block ads on the tablet. I am logged in to a variety of sites and make zero effort to hide my activity. I started paying attention to the ads about six months ago, because I'd manage to notice how poorly targeted they were when I did see them. They are terrible. I think the best targeted ads have been from a company that sells barn d…
Have you tried to go on your ads preference from Google Ads? I never had bad targeted ad but I did update that page maybe 3 times in the past decade, that's maybe why.
I have not. I will ponder the implications. I kind of want to see what it does without my prompting it.
Re: The advertising industry has been living a lie
#49Earlier quoted context omitted.
Ah, retargeting. Do a search once, be followed forever...
>Ah, retargeting. Do a search once, be followed forever... Yep, what I do normally first thing on monday morning is to do a google search for "drone" (not that I am interested in buying one, mind you, but they are actually nice little thingies). This way - at least up to Wednesday - I see mostly ads for drones. On Thursday I make a search for "led lamp", just like KGIII reported for barns doors, I have no actual need…
Cool idea, thanks!
Re: The advertising industry has been living a lie
#50I always figured we should put advertising on the currency of exchange... seriously, just put what ever picture you want on an individual dollar bill (or a $10/$20/$50/$100) for a price you pay to the Treasury for printing it in volume. Different markets for different denominations and you could actually even target specific areas based on the Atlanta vs Frisco printing locations. The price of ads on a dollar bill co…
This is an excellent idea, but it made me thinking... There are so many children born in this world. If we could tatoo various commercials on their faces, our country could earn so much free money! /s