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Jessica Alba's Honest Co. Slashes Its Valuation

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Re: Jessica Alba's Honest Co. Slashes Its Valuation

#41

Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.

It’s a bit passe now, but “artisanal”

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#42
post #10

Earlier quoted context omitted.

How do you assess that actors are chosen and not rewarded for their skill like athletes?

Gal Godot - a decent actress - was paid $200K for her role as 'Wonder Woman'. Huge film. But she was paid just like any other of the 'talent' on the crew. But in subsequent versions of 'Wonder Woman' - she will be paid millions. Has her 'acting ability' magically improved? No. But 'her face and personae' are now existentially linked to the character 'Wonder Woman'. Audiences want to see that. So she'll be paid millio…

> The #1 deciding factor in the investment of films over $10M is not the script, not the director, not anything else - it's the actors that are involved.

so you're saying actors are not commodities?

> What matters in film is 'the recognizability of the face/personae'.

yes. yes you are.

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#43

Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.

I have a similar reaction to any website that calls itself "truth(whatever)", "fact(whatever)", or anything along those lines. So far, every time I've investigated it, my suspicion has been justified. Of course, the grandaddy of them all was Pravda .

What's your take in the Democratic Party?

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#44

Earlier quoted context omitted.

I have a similar reaction to any website that calls itself "truth(whatever)", "fact(whatever)", or anything along those lines. So far, every time I've investigated it, my suspicion has been justified. Of course, the grandaddy of them all was Pravda .

And the Don't be evil mantra. We've ended up with a search engine which returns ads in 85% of clickable screen asset and soon may start to mix paid and organic search and we're ready for it.

That's not evil. Let's keep a sense of perspective.

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#45

Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.

I have the same feeling using products that have "Pro", "Ultra" or something alike in their brand name. It usually means the exact opposite. Is there a dedicated name for such looming mistrust phenomenon? (apart from common sense? :p)

Nominative nondeterminism?

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#46
post #10

Earlier quoted context omitted.

How do you assess that actors are chosen and not rewarded for their skill like athletes?

Gal Godot - a decent actress - was paid $200K for her role as 'Wonder Woman'. Huge film. But she was paid just like any other of the 'talent' on the crew. But in subsequent versions of 'Wonder Woman' - she will be paid millions. Has her 'acting ability' magically improved? No. But 'her face and personae' are now existentially linked to the character 'Wonder Woman'. Audiences want to see that. So she'll be paid millio…

Your understanding is sophomore. You haven't uncovered a secret - this is common knowledge.

What you don't understand is that actor recognition or brand isn't superficial, or unimportant, or a scam, but serves several important functions. Try to figure out what they are - not everyone but you are idiots.

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#47

Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.

A guy I used to work with had a theory about Chinese restaurants, that whenever their name was in the form "Adjective Noun", the noun may be true but the adjective was not.

I think the same applies to all firms.

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#48

Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.

Like how a country with 'Democratic' in its name is usually anything but:

http://tvtropes.org/pmwiki/pmwiki.php/PeoplesRepublicOfTyran...

But yeah, I suspect the reason is that a truly good product (or country) doesn't need to market itself as 'good', whereas a desperate bullshit merchant will resort to such names to get attention.

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#49
post #48

Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.

Like how a country with 'Democratic' in its name is usually anything but: http://tvtropes.org/pmwiki/pmwiki.php/PeoplesRepublicOfTyran... But yeah, I suspect the reason is that a truly good product (or country) doesn't need to market itself as 'good', whereas a desperate bullshit merchant will resort to such names to get attention.

Or 'United'

Re: Jessica Alba's Honest Co. Slashes Its Valuation

#50
post #44

Earlier quoted context omitted.

And the Don't be evil mantra. We've ended up with a search engine which returns ads in 85% of clickable screen asset and soon may start to mix paid and organic search and we're ready for it.

That's not evil. Let's keep a sense of perspective.

Yeah that's nothing compared to the change in result due to some government censorships...
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