Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
Jessica Alba's Honest Co. Slashes Its Valuation
41–50 of 77 posts
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#42Earlier quoted context omitted.
How do you assess that actors are chosen and not rewarded for their skill like athletes?
Gal Godot - a decent actress - was paid $200K for her role as 'Wonder Woman'. Huge film. But she was paid just like any other of the 'talent' on the crew. But in subsequent versions of 'Wonder Woman' - she will be paid millions. Has her 'acting ability' magically improved? No. But 'her face and personae' are now existentially linked to the character 'Wonder Woman'. Audiences want to see that. So she'll be paid millio…
so you're saying actors are not commodities?
> What matters in film is 'the recognizability of the face/personae'.
yes. yes you are.
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#43Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
I have a similar reaction to any website that calls itself "truth(whatever)", "fact(whatever)", or anything along those lines. So far, every time I've investigated it, my suspicion has been justified. Of course, the grandaddy of them all was Pravda .
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#44Earlier quoted context omitted.
I have a similar reaction to any website that calls itself "truth(whatever)", "fact(whatever)", or anything along those lines. So far, every time I've investigated it, my suspicion has been justified. Of course, the grandaddy of them all was Pravda .
And the Don't be evil mantra. We've ended up with a search engine which returns ads in 85% of clickable screen asset and soon may start to mix paid and organic search and we're ready for it.
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#45Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
I have the same feeling using products that have "Pro", "Ultra" or something alike in their brand name. It usually means the exact opposite. Is there a dedicated name for such looming mistrust phenomenon? (apart from common sense? :p)
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#46Earlier quoted context omitted.
How do you assess that actors are chosen and not rewarded for their skill like athletes?
Gal Godot - a decent actress - was paid $200K for her role as 'Wonder Woman'. Huge film. But she was paid just like any other of the 'talent' on the crew. But in subsequent versions of 'Wonder Woman' - she will be paid millions. Has her 'acting ability' magically improved? No. But 'her face and personae' are now existentially linked to the character 'Wonder Woman'. Audiences want to see that. So she'll be paid millio…
What you don't understand is that actor recognition or brand isn't superficial, or unimportant, or a scam, but serves several important functions. Try to figure out what they are - not everyone but you are idiots.
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#47Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
I think the same applies to all firms.
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#48Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
http://tvtropes.org/pmwiki/pmwiki.php/PeoplesRepublicOfTyran...
But yeah, I suspect the reason is that a truly good product (or country) doesn't need to market itself as 'good', whereas a desperate bullshit merchant will resort to such names to get attention.
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#49Whenever some person or company calls themselves "Honest", "Trustworthy", "Wholesome", etc I immediately start thinking that they are going to overcharge me for something. In this case, it seems my heuristic worked well.
Like how a country with 'Democratic' in its name is usually anything but: http://tvtropes.org/pmwiki/pmwiki.php/PeoplesRepublicOfTyran... But yeah, I suspect the reason is that a truly good product (or country) doesn't need to market itself as 'good', whereas a desperate bullshit merchant will resort to such names to get attention.
Re: Jessica Alba's Honest Co. Slashes Its Valuation
#50Earlier quoted context omitted.
And the Don't be evil mantra. We've ended up with a search engine which returns ads in 85% of clickable screen asset and soon may start to mix paid and organic search and we're ready for it.
That's not evil. Let's keep a sense of perspective.