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Evolving the Dropbox Brand

dropbox.design

41–50 of 73 posts

Re: Evolving the Dropbox Brand

#42
Not sure I understand the strategy here, was under the impression that Dropbox wanted to move further into the enterprise (read:lucrative) space which would favor a constant, subtle, and functional "boring" scheme.

This seems like a tear in the opposite direction and I'm not sure which target user/market it was designed to appeal to. Maybe it's just a refresh to try and stay top-of-mind in the face of competition from Google, Microsoft, and Box.

Re: Evolving the Dropbox Brand

#45
post #22

Earlier quoted context omitted.

My initial impression was they were intentionally breaking color theory rules, maybe as a way to stand out. It gives off a trendy, hipster vibe. I can't imagine this aesthetic aging well.

it gives me a 'geocities' vibe.

That's a great way of describing it.

Re: Evolving the Dropbox Brand

#47
post #15

Wow. that is (from my perspective - but only mine) terrible. Janky scrolling, things flying around, random animations that don't finish before you scroll past them. The left / right alternate scroll is .... unsettling.

I don't often agree with statements like this on HN, but this site probably the worst designed I have ever encountered that wasn't made that way intentionally. Seriously terrible. I can't imagine it's all that accessible for people with disabilities as well.

Re: Evolving the Dropbox Brand

#48
post #22

Earlier quoted context omitted.

My initial impression was they were intentionally breaking color theory rules, maybe as a way to stand out. It gives off a trendy, hipster vibe. I can't imagine this aesthetic aging well.

it gives me a 'geocities' vibe.

It give me a "I just discovered LSD" vibe.

Re: Evolving the Dropbox Brand

#50
post #15

Wow. that is (from my perspective - but only mine) terrible. Janky scrolling, things flying around, random animations that don't finish before you scroll past them. The left / right alternate scroll is .... unsettling.

I thought something was wrong with my browser because it wouldn't scroll. How does a company with this much money fail so hard at web design?
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