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Pitching your early-stage startup

stripe.com

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Re: Pitching your early-stage startup

#41
post #38

Earlier quoted context omitted.

I certainly don't wish to be rude, but if your emails are anything like the material you posted below I can pretty much promise nobody has ever bothered to read them. There is a time for long, flowing prose. Cold emails to people whose time is worth a lot of money isn't one of them.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

No currently existing company in the world is worth $1T. You claim your company should be worth a trillion "relatively soon."

Now, imagine what your priors are as a VC. Do you (a) believe this person's claim that he's capable of making a trillion dollar company soon, or (b) think he's a supreme bullshit artist, delete the email, and never think about it again?

Re: Pitching your early-stage startup

#42
post #35

Earlier quoted context omitted.

I have no idea what you are building and what problem you are solving. Sorry, you need to wind down your monologue and be more concise

What I wrote above is for the HN audience and is not what I ever sent to a VC. But for concise: --- Executive Summary, Elevator Pitch --- There are about 3 billion Internet users in the world. There is a problem (I can explain very quickly but won't explain in public yet but have explained to lots of VCs) that is pressing for essentially all those users but so far solved at best poorly. I have developed an excellent,…

What problem are you solving? If you won't explain it in public, it is suspect.

(And why do you need VC at all if you can get this going that cheaply?)

Re: Pitching your early-stage startup

#43
post #35

Earlier quoted context omitted.

I have no idea what you are building and what problem you are solving. Sorry, you need to wind down your monologue and be more concise

What I wrote above is for the HN audience and is not what I ever sent to a VC. But for concise: --- Executive Summary, Elevator Pitch --- There are about 3 billion Internet users in the world. There is a problem (I can explain very quickly but won't explain in public yet but have explained to lots of VCs) that is pressing for essentially all those users but so far solved at best poorly. I have developed an excellent,…

[deleted]

Re: Pitching your early-stage startup

#44
post #38

Earlier quoted context omitted.

I certainly don't wish to be rude, but if your emails are anything like the material you posted below I can pretty much promise nobody has ever bothered to read them. There is a time for long, flowing prose. Cold emails to people whose time is worth a lot of money isn't one of them.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

Sorry but you come off as a crank. Nobody reads your emails. They're too long and presume trust on the part of the recipient, which you don't have.

How many long, unsolicited, rambling emails that don't get to the point do you bother reading?

Re: Pitching your early-stage startup

#45
post #38

Earlier quoted context omitted.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

Sorry but you come off as a crank. Nobody reads your emails. They're too long and presume trust on the part of the recipient, which you don't have. How many long, unsolicited, rambling emails that don't get to the point do you bother reading?

I'm not a "crank" at all in any sense at all. E.g., I've listed some of my accomplishments, and they are real and significant. It's the VCs who are wack-o: Commonly they are not qualified for any significant role in a technical startup. And as at

http://www.kauffman.org/newsroom/2012/07/institutional-limit...

on average the VCs have not been making much money.

My typing here is long enough to provide evidence enough to make my points. Just short assertions with no evidence are not meaningful.

VCs are commonly treated as heroes, the smartest people in the room; maybe you are upset to discover they are not.

Re: Pitching your early-stage startup

#46
post #38

Earlier quoted context omitted.

I certainly don't wish to be rude, but if your emails are anything like the material you posted below I can pretty much promise nobody has ever bothered to read them. There is a time for long, flowing prose. Cold emails to people whose time is worth a lot of money isn't one of them.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

Here is some constructive criticism for your pitch.

* It needs to be specific on what you are building. The Stripe blog post talks about that and gives good examples.

* Avoid flowery prose like your first sentence, and "BTW speak" such as inside the parentheses.

* Avoid talking about or implying the need for an NDA such as inside the parentheses. That is the fastest way to get ignored.

* Avoid unrealistic claims like the company being worth $1T. In fact, avoid talk about company worth all together however saying my market is X and the market is worth Y is good as long as the numbers are based on research.

Re: Pitching your early-stage startup

#47
post #38

Earlier quoted context omitted.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

I know nothing about your idea and please don't consider this a comment on that but ... > Ballpark, good users will visit my Web site solution a few times a week, and from simple arithmetic the company should relatively soon be worth ballpark $1 T. VCs almost certainly hear this kind of claim multiple times a week and are thoroughly experienced in how frequently this turns out to be true (practically zero) - hence wi…

Nonsense. If VCs can do simple arithmetic, they can verify that claim for themselves. The issue is just the 1 billion users, and that's easy enough to believe with the explanation of the problem I'm solving because it is obvious that the problem is pressing to nearly every Internet user in the world.

Then the question is how the heck to solve the problem, and why I have a solution and no one else does. The answer there is my original applied math. Sorry 'bout that, but I'm fully capable of doing such math, have done good original math back to high school, and have a Ph.D. from a world class research university and peer-reviewed publications as evidence. For the e-mail I sent SUSA, I included a PDF of one of my papers that clearly shows good math ability; I included the PDF and also the reference to the paper on the shelves of the research libraries. The journal for the paper? Information Sciences, an Elsevier journal. Fully serious stuff.

Exceptionally good projects are what the VCs need, e.g., "another Google", and that's what I write them about.

To take my claims seriously, sure, the VCs and I would have to communicate further. E.g., one poster here says that my pitch should be about five words on one, line, short enough to be just the subject line of an e-mail. I've done that, too, e.g.,

$1 T Quickly

or some such with the e-mail body with an elevator pitch of just 2-3 sentences. That gets ignored, too.

IMHO, a lesson for HN people if they want is what I did or didn't write is just irrelevant. Instead, nearly no VC will ever read an unsolicited e-mail. They all go "straight to the bin".

For the really solid evidence of "demonstration or hook," that would be when I have $2 million a month in revenue, right? Then they can give me a call, and I will look up when I wrote them and told them what I was doing that they ignored. So, I'm at $2 million a month, and they want to buy 30% of my company for a seed round of $1 million? And I should be thrilled by that?

> VCs almost certainly hear this kind of claim multiple times a week and are thoroughly experienced in how frequently this turns out to be true (practically zero)

Right. So, they'd be a lot happier if I projected only 1 million good users instead of 1 billion, a company worth $1 B instead of $1 T? I'd be just the same: Again, once again, the VCs ignore unsolicited e-mail messages, no matter how short, long, rough, polished, etc. The VCs believe that any entrepreneur who sends anything to info@BigVC.com is a fool. Maybe so. But, who is the fool, the entrepreneur or the VC who invites entrepreneurs to send to a black hole?

E.g., as elsewhere in this thread, SUSA claims to "seek out" good startups. Well, they don't "seek" very far if they ignore their e-mail.

The US is awash in people and institutions that can do really accurate evaluations of projects described just on paper. In fact, they insist on descriptions on paper, and projects that pass such evaluations are high payoff and low risk. Examples include GPS, Keyhole, the H-bomb, stealth, and much more. High end engineering projects are done that way -- on paper. There is hardly a single VC in the country qualified to evaluate such papers. For the organizations, e.g., NSF, DARPA, ONR, Army Durham, Air Force Cambridge, CIA, NSA, etc. hardly a single VC in the country is qualified for such a job. The core technology comes from the best US research universities, and hardly a single VC in the country is qualified for a faculty slot at such a place. For commercial work, the IBM Watson lab is comparable, and I've been a research scientist there on an AI project, wrote and gave a paper at an AAAI IAAI conference at Stanford, etc. There's hardly a single VC in the country qualified to do that.

There are not very many projects good enough to be "another Google", and the ones that are the VCs can't evaluate.

So, I have a lesson for HN readers: The VCs are not good partners in a technology project and won't read their e-mail. For warm introductions, they don't know the right people.

Re: Pitching your early-stage startup

#48
post #41
post #38

Earlier quoted context omitted.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

No currently existing company in the world is worth $1T. You claim your company should be worth a trillion "relatively soon." Now, imagine what your priors are as a VC. Do you (a) believe this person's claim that he's capable of making a trillion dollar company soon, or (b) think he's a supreme bullshit artist, delete the email, and never think about it again?

The job of a VC is to look for "another Google", or Apple, Amazon, etc.

I know this "prior" stuff, Bayesian stuff, has a lot of respect here on HN, but it never did make much sense.

So, I should send the VCs some information that indicates I'm serious and credible. For a technology project, I do have credentials, far above those of hardly any VC in the country -- especially now that Chris Sacca retired, and I did complete my Ph.D. and Chris didn't complete his.

E.g., for credibility, SUSA says that they like to see some surprising accomplishments, big things done quickly. Well, I posted a list, (A)-(I) or some such here, and included some of those when I wrote VCs.

Here's my point for HN readers who want it: VCs don't read unsolicited e-mail messages. Since they junk such messages, it doesn't matter what is in them. VCs like warm introductions, but we don't know the same people. By the time my project looks good to VCs, since I'm a solo founder (they don't like that, either) with meager opex, I will have plenty of cash for rapid growth. E.g., if my company really is growing, then $1500 in server parts can generate ballpark $200,000 in revenue a month. Just multiply it out assuming 400,000 bits per Web page, 5 ads per page, $2 per 1000 ads displayed (from the Mary Meeker reports), much more with good ad targeting of good demographics, etc.

Re: Pitching your early-stage startup

#49
post #38

Earlier quoted context omitted.

I certainly don't wish to be rude, but if your emails are anything like the material you posted below I can pretty much promise nobody has ever bothered to read them. There is a time for long, flowing prose. Cold emails to people whose time is worth a lot of money isn't one of them.

As I've explained in overwhelming detail in this thread, I sent about 800 e-mail messages to VCs and got back essentially nothing. What I sent was never like what I posted here for the technical HN audience. For nearly all the 800 or so, I started with something very short, e.g., an executive summary or an elevator pitch . I gave a sample below at https://news.ycombinator.com/item?id=15283099 and will repeat it for y…

Your elevator pitch told me nothing about your product or the problem it solves and is accompanied by a 1T personal growth potential.

I feel that may need to be rectified

Re: Pitching your early-stage startup

#50
post #35

Earlier quoted context omitted.

What I wrote above is for the HN audience and is not what I ever sent to a VC. But for concise: --- Executive Summary, Elevator Pitch --- There are about 3 billion Internet users in the world. There is a problem (I can explain very quickly but won't explain in public yet but have explained to lots of VCs) that is pressing for essentially all those users but so far solved at best poorly. I have developed an excellent,…

If the invention involves "original applied math", yet is useful to ordinary people then I'm not clear on why there is harm is saying what it is, briefly. If I invent a flying car that runs on a couple of AA batteries, then saying so is not going to give away my secrets and allow competitors to beat me. It seems inconsistent to be complaining that VCs think, falsely, that your solution can be duplicated easily, while…

> If I invent a flying car that runs on a couple of AA batteries, then saying so is not going to give away my secrets and allow competitors to beat me.

Your point is well taken, and I thought of that. But my concern is that if I explain the market opportunity, then some big companies or big VCs will rush to do something that looks like that. If my project is a flying car on two AA batteries, then they will come out with a flying car with a small engine that charges a 200 pound battery pack and can fly maybe two miles, publicize the heck out of it, and make my effort just ignored, no matter how much better it is.

Besides, as I've explained here, I've explained to lots of VCs the problem I'm solving. They don't care. They won't pay attention to any explanations. That's why here I focus on traction -- VCs won't touch my work with a pole 5 miles long, and about the only thing I don't have now is traction. So, we know the truth: What they really care about, about all they care about, is traction.

Maybe in the past that was good for their businesses, but now it's so cheap to start a company that by the time there is that old traction, a solo founder (they hate solo founders) with meager opex won't want, need, or accept a term sheet and BoD.

I admit that there are not yet very many such startups, but the door is now wide open to a golden road of just such successes. E.g., can get a 64 bit, x86 processor with 8 cores and a 4.0 GHz clock for less than $150. Can put it on a $100 motherboard in a $50 case. Can get main memory for about $9 a GB. Can get nearly all the Microsoft server side software for free in their BizSpark program.

But my point here is to do a big favor for HN readers, to push back against the OP, to explain that VCs just don't read their e-mail messages, want warm introductions but don't know the best people, etc. I've given up on VCs, e.g., have insulted them here. So, I'm pushing back against the OP as a favor to the HN audience.

Guys, save your time. Write VCs anything you want as in the OP, and the VCs will just ignore it, usually not even open the e-mail. I've just done you a big favor.

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