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Juicero Is Shutting Down

fortune.com

41–50 of 413 posts

Re: Juicero Is Shutting Down

#41

Are they shutting down using a super-complicated completely over engineered method of shutting down, or the regular way?

I heard someone was able to shutdown about 98% of a similar company using their bare hands.

Re: Juicero Is Shutting Down

#42

Earlier quoted context omitted.

yup pressing/blending fruits destroys any nutritional value. You're left with basically sugar water. Yes it's "natural sugar", but it's still not the healthy food people make it out to be.

> yup pressing/blending fruits destroys any nutritional value. Pressing (but not blending) leaves some of the good bits (including bits that mitigate some of the adverse effects of sugars) behind, but it does not destroy the nutritional value, as many of the important micronutrients of the fruit are retained in the juice. Hyperbole isn't helpful here.

You're correct, I mixed up pressing and blending. My bad.

Either way - an all fruit diet is not healthy or balanced. And as far as I can tell, whole fruits are still better for your health then pressed/blended/squeezed.

Relevant : https://www.wired.com/2015/04/nobody-can-prove-cold-pressed-...

Re: Juicero Is Shutting Down

#44

Earlier quoted context omitted.

> The problem with Juicero is that it was a scam, pure and simple. I'm not sure how you can even make an argument that it was a scam. A stupid business model isn't the same thing as a scam - it was a real product, however ill conceived.

I am fully aware that this is business as usual these days, but that doesn't make it any less destructive to society or any less a scam. What you're saying is basically that as long as people fall for it and you don't go to jail it's ok, I don't agree.

There wasn't much fraudulent or dishonest about Juciero. It was overpriced, stupid, and a totally unnecessary luxury item, but that's not the same thing as scamming people.

Re: Juicero Is Shutting Down

#46
post #3

The fundamental problem with Juicero (at least as an ambitious startup) is that juice isn't a product with broad appeal, especially after the recent trend against sugary drinks. You could overcome price barriers and other issues if there were some real demand, but I just don't see it.

Did you just call pressed veggies and fruits sugary drinks? As in more or less the same as Pepsi? The problem with Juicero is that it was a scam, pure and simple. Overpriced bullshit and awesome profits, at least that was the plan. Thank god it's over. Now we're just waiting for Uber to fold and then maybe we can start actually making a difference, as opposed to spewing bullshit until no one can tell the difference.

> Did you just call pressed veggies and fruits sugary drinks? As in more or less the same as Pepsi?

Well, they didn't make any comparison to Pepsi in their comment, but I 'll go ahead and make that comparison.

12 fl oz of:

* Orange juice: 31.2g of sugar

* Apple juice: 36g of sugar

* Coca-Cola: 39g of sugar

* Pepsi: 41g of sugar

Not the same, but in the ballpark. But iirc, regular Coke and Pepsi aren't growing. Diet Pepsi/Coke are. The brands are also coming up with semi-diet versions, such as "Coca-Cola Life" (17g of sugar).

Re: Juicero Is Shutting Down

#47
post #13

Earlier quoted context omitted.

Did you just call pressed veggies and fruits sugary drinks? As in more or less the same as Pepsi? The problem with Juicero is that it was a scam, pure and simple. Overpriced bullshit and awesome profits, at least that was the plan. Thank god it's over. Now we're just waiting for Uber to fold and then maybe we can start actually making a difference, as opposed to spewing bullshit until no one can tell the difference.

> Did you just call pressed veggies and fruits sugary drinks? Pressed fruits at least, are sugary drinks. Anyone who's calorie conscious is probably wary (as a calorie counter I know I am).

Eating them whole is even better. But calling pressed fruit the same thing as the poisonous crap they would rather have us drink isn't helping anyone. It's clearly not the same thing.

Re: Juicero Is Shutting Down

#48

Even if the machine was $50, I don't think many people would want to spend that much for the privilege of being locked in to Juicero proprietary juice packs, letalone spend kitchen counter space to a dedicated juice squeezer machine. And everyone who did now has an exquisitely engineered $700 paperweight.

Apparently as per the article they're at least offering refunds to some subset of their customers.

Also, I think at $50 a lot more people would consider it. Keurig coffee makers seem to have done pretty well and I'm sure the $100 cost was a big part of that (as opposed to charging say > $200).

Re: Juicero Is Shutting Down

#50
post #19

I think they went about getting to market wrong. They should not have targeted end consumers with their equipment. They should have went after the convenience store market using the soda dispenser/automated latte/vending machine/icee making business model. Basically convince the store owner to have some refrigerated space dedicated to the pouches and then put the machine nearby for the customer to make their own juic…

The trouble is, I've always thought Juicero was a bank shot for digitized food in general. If that's the case, they needed to be serving consumers not businesses.

The concept of food that's uniquely tagged and tracked from origin to consumption is pretty attractive - makes contamination a breeze to trace back, keeps you from cooking with rotten food since the machine knows to reject it, and it could automatically track what you've got in your kitchen to suggest recipes / restock for you.

That's all been thought of before, the trouble is how on earth do you build that network? I suspect the reason Juicero got so much money is they were trying to build it first with high end luxury foods, and then expand down-market to eventually own the 'groceries of the future.'

Personally, I think good ol Jeff Bezos is going to win this one too by first owning grocery delivery straight up, and then going 'oh by the way they're all trackable if you want, you should buy Amazon brand appliances to make use of the feature :)" because as others pointed out here, counter space is at a premium and nobody really wants appliances that don't work with all their ingredients.

Anyway, that's what I tell myself to make this whole ludicrous story less sad.

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