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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#41
post #8

Earlier quoted context omitted.

Money. They’re faking ad delivery.

Do the ad suppliers have some sort of analytics in place to catch fraud like this? "This ip viewed 200 adds within 10 seconds!"

The Software Engineering Daily podcast has a good ongoing series on ad fraud that explores why that isn't happening.

Re: Insane state of today's advertising part 3

#42
post #27

Earlier quoted context omitted.

That's exactly what the adtech industry is starting to do. They've even got WordPress and Cloudflare plugins that can dynamically reinsert blocked ads via their proxy.

Just wait for Bayesian filters that block specific areas of the downloaded content.

Core War, only for adtech. Let the games begin.

Re: Insane state of today's advertising part 3

#43

Earlier quoted context omitted.

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

Would you mind expanding a bit on this real-time auction thing, like how common it is and what the process looks like, or could you point me in the direction of the sources you used to make that claim?

Thanks!

Re: Insane state of today's advertising part 3

#44

I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…

I've thought of a few ways to do this, as you say there are a handful of good ways to do it. My issue has always been that (1) I'm not a good salesman (2) I wouldn't know where to get advertisers.

Would love to help build the tech if someone could deal with the business.

Re: Insane state of today's advertising part 3

#45
post #21
post #8

Earlier quoted context omitted.

Do the ad suppliers have some sort of analytics in place to catch fraud like this? "This ip viewed 200 adds within 10 seconds!"

Not really, all these shenanigans occur in a nested series of iframes. The original webpage that served up the initial ad iframe can't see down into these. Whatever supply partner the webpage is using doesn't want to shed light of this to the publisher or else that supply partner may be replaced. This issue is illuminated to some degree by 3rd party ad analytics companies that monitor this via crawlers and user panel…

Advertisers should have a centralized reporting service that pays bounties for submitting violators. Is fraud worth enough to support a whitehat community exposing the ad equivalent of "vulnerabilities?"

Re: Insane state of today's advertising part 3

#46
post #43

Earlier quoted context omitted.

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

Would you mind expanding a bit on this real-time auction thing, like how common it is and what the process looks like, or could you point me in the direction of the sources you used to make that claim? Thanks!

If you search for the terms "real time bidding" and "ad exchange", you will find a lot of literature on how it works. The explanation and the technical underpinnings are a bit involved, which is why I'm not just outright explaining here, but you will find explanations pretty readily.

Re: Insane state of today's advertising part 3

#48
post #8

Earlier quoted context omitted.

Money. They’re faking ad delivery.

Do the ad suppliers have some sort of analytics in place to catch fraud like this? "This ip viewed 200 adds within 10 seconds!"

Some do, but like in most fields, fraud is a moving target, so you will always be a bit behind on the defense.

Re: Insane state of today's advertising part 3

#49

A bit off topic, but something I'm interested in: would it be possible for a website to generate revenue by using client machines to mine crypto currencies? I would rather go to a website that uses up my CPU and network resources doing that than use up my CPU and network resources AND spam me with intrusive ads. Edit: solid answers to my question. Thanks everyone.

I've recently done some quick calculations and based on WebAssembly (i.e. near native) mining for the most profitable crypto currencies, you're still almost an order of magnitude below regular ads unless your users leave the page open 24/7

Re: Insane state of today's advertising part 3

#50

Earlier quoted context omitted.

I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?

If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…

Offtopic: The website in your profile http://encona.com/ seems to be down.
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