Earlier quoted context omitted.
Money. They’re faking ad delivery.
Do the ad suppliers have some sort of analytics in place to catch fraud like this? "This ip viewed 200 adds within 10 seconds!"
Insane state of today's advertising part 3
41–50 of 435 posts
Re: Insane state of today's advertising part 3
#42Earlier quoted context omitted.
That's exactly what the adtech industry is starting to do. They've even got WordPress and Cloudflare plugins that can dynamically reinsert blocked ads via their proxy.
Just wait for Bayesian filters that block specific areas of the downloaded content.
Re: Insane state of today's advertising part 3
#43Earlier quoted context omitted.
I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?
If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…
Thanks!
Re: Insane state of today's advertising part 3
#44I'm actually rather surprised that companies like Google aren't offering solutions to integrate ads into the delivery of the page content itself rather than JavaScript at this point, as it's pretty easy to block the specific domains serving ads. It seems relatively straightforward; the ads would be pre-rendered on the server providing the response and could send the same info a script would for the most part, especia…
Would love to help build the tech if someone could deal with the business.
Re: Insane state of today's advertising part 3
#45Earlier quoted context omitted.
Do the ad suppliers have some sort of analytics in place to catch fraud like this? "This ip viewed 200 adds within 10 seconds!"
Not really, all these shenanigans occur in a nested series of iframes. The original webpage that served up the initial ad iframe can't see down into these. Whatever supply partner the webpage is using doesn't want to shed light of this to the publisher or else that supply partner may be replaced. This issue is illuminated to some degree by 3rd party ad analytics companies that monitor this via crawlers and user panel…
Re: Insane state of today's advertising part 3
#46Earlier quoted context omitted.
If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…
Would you mind expanding a bit on this real-time auction thing, like how common it is and what the process looks like, or could you point me in the direction of the sources you used to make that claim? Thanks!
Re: Insane state of today's advertising part 3
#47Except this time, that's basically where it stops. These guys are shitting in a well, for no good reason, full stop.
Re: Insane state of today's advertising part 3
#48Earlier quoted context omitted.
Money. They’re faking ad delivery.
Do the ad suppliers have some sort of analytics in place to catch fraud like this? "This ip viewed 200 adds within 10 seconds!"
Re: Insane state of today's advertising part 3
#49A bit off topic, but something I'm interested in: would it be possible for a website to generate revenue by using client machines to mine crypto currencies? I would rather go to a website that uses up my CPU and network resources doing that than use up my CPU and network resources AND spam me with intrusive ads. Edit: solid answers to my question. Thanks everyone.
Re: Insane state of today's advertising part 3
#50Earlier quoted context omitted.
I never quite understood why domain-blocking works so well for ad-blockers. I'm surprised why sites don't just use a reverse proxy or something to serve from those ad domains. What am I missing?
If the ads were static (e.g. advertiser A bought a specific place on one of publisher B's pages, for a month), and advertiser A didn't want independent verification that the ads were seen, then your proposal could be simply implemented. "What am I missing?" Many ads are served after real-time auction: whilst your browser is loading and rendering the page, an auction is going between advertisers for the ad spot(s) on…