I'm wondering more and more why Amazon hosts third-party sellers at all. They dilute the Amazon brand to a tremendous degree. It used to be that buying from Amazon meant a certain level of quality and service. Now there are really two Amazons: the old one, and a new one that's basically a shitty version of eBay. I have to go out of my way to avoid these crappy third-party sellers when I'm searching for stuff on Amazo…
It's pretty much pure profit from Amazon's point of view. They got their cut of that $1500, and no matter how much furor comes out of this (and similar) articles, Amazon's overall brand won't be adversely affected.
After all, look at the comments here. Everyone is primarily blaming the seller, not Amazon. Amazon comes across as a secondary party to this at most.