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Earlier quoted context omitted.
And they accomplished that, by designing symbols that convey no meaning whatsoever.
Symbols, in origin, fundamentally have no meaning.
Oh the bike-shedding! The bike-shedding must have been epic . You can just feel it oozing out of every line in that doc.
McDonalds has a clear conflict of interest in the design of these icons for nutrition information.
I laughed out loud that they settled on red for protein and green for carbs. Isn't red=stop, green=go more universal?
McDonalds has a clear conflict of interest in the design of these icons for nutrition information.
I laughed out loud that they settled on red for protein and green for carbs. Isn't red=stop, green=go more universal?
> Some colors were changed because nutritionist feedback identified red with protein, yellow with fat and green with energy.
Red, I understand. Muscle fibre (what protein builds, in most people's minds) is red. Yellow is fat because fat is, itself—in large enough amounts—a light yellow color. Butter, margarine, liposuction ejecta... etc.
Energy, though, is a bit hard to deduce. Notice that the symbol beside carbs is a gas gauge. Petrol is, in fact, a somewhat-greenish liquid. And I'm guessing petrol was the subliminal metaphor here. You "fill up on" energy like a car fills up on gas; and carbs make you go like gas makes a car go.
Earlier quoted context omitted.
I laughed out loud that they settled on red for protein and green for carbs. Isn't red=stop, green=go more universal?
Relevant line from TFA: > Some colors were changed because nutritionist feedback identified red with protein, yellow with fat and green with energy. Red, I understand. Muscle fibre (what protein builds, in most people's minds) is red. Yellow is fat because fat is , itself—in large enough amounts—a light yellow color. Butter, margarine, liposuction ejecta... etc. Energy, though, is a bit hard to deduce. Notice that th…
McDonalds has a clear conflict of interest in the design of these icons for nutrition information.
I could understand the point if they'd created McDonald's-specific units (e.g 10 grams of sugar = 1 McVigor). But they're just icons for info that McDonald's makes no effort to hide.
Care to elaborate?
At this point, no, I don't know what the symbols mean without a legend, but I'm sure at some point in time, not everyone knew that a red octagon on a post means stop.
Earlier quoted context omitted.
I believe half the point was to design for the use-case where you can't fit a "giant table of words [you] can read & numbers." Where currently the nutritional information ends up in restaurants on e.g. a sheet on the wall instead of on your food, or in grocery stores on product bulk packaging (e.g. cardboard boxes that get thrown away, etc.) instead of on the individual product units. Consider that numbers take up re…
I would suggest that if it can't currently fit then it needs to be rethought if it should be there at all, especially if abbreviations can't be used in whatever language it's required. Icons that are impossible to decipher don't improve anything IMHO. Perhaps they should have gone culturally-specific, something with just the first letter, or anything else that people might locally understand if the word absolutely ca…
Is it a problem that the "floppy disk" symbol for saving documents is now meaningless, since floppy disks are dead? Kids who encounter the icon today, just learn the meaning by rote. To them, it's an opaque language element representing a concept—just like, say, Chinese characters. Humans turn out to be okay at just absorbing the associations of an opaque icon over time, without the icon needing to be specifically evocative (skeuomorphic) of anything. It just needs to be unique.
And re: "it needs to be rethought if it should be there at all"—consider, for example, individual-serving yoghurt snack tubes. What's in them? Who knows? The info is on the box, not on the tube. Can you "count calories" on a lunch containing one? Nope, not unless you wrote down the calories from the box when you were at home. Kind of annoying, no?
Don't get me wrong, but I just don't see the point in this. This looks like a pretty in-depth study, why couldn't we use these man hours to create something of actual value? Why does someone care that some people associated an icon with "scary alien"? Just put the icon descriptions somewhere on the page and use circles with a single letter inside for all I care.
> Don't get me wrong, but I just don't see the point in this. This is probably why you aren't running a massively successful multinational company.